We look forward to seeing you at the conference! This year’s conference features an array of sessions, including 5 workshops and tutorials, 11 panels, 140 paper presentations, and 60 poster presentations. The conference will also feature several networking opportunities, including 2 evening receptions and 7 coffee breaks. Lunches are self-organised, with many venues nearby in Glasgow, as well as regular transport links into the city for options further from the campus.
Note to Presenters: See Tips for Presenters. All presentations must be in person; we’re not able to support virtual presentations this year. If there is a change in the schedule, we will notify affected authors directly. If you see any discrepancies with the schedule, please email us.
A print copy of the schedule will be produced closer to the conference for reference
The Filter/Search option below allows you to search by session name, theme or authors. To see which papers are scheduled in each session, click on the desired session.
Monday 13 Jul 2026
8:30 am - 9:30 am Registration & Coffee
9:30 am - 11:00 am Morning workshops (part 1) and papers
Algorithms and AI (1)
Coded Biases And Demographic Stereotyping in Facebook’s Curation of AI-Generated Images | Aanila Kishwar (Indiana University Bloomington)
Algorithmic Femininity on Instagram: A Case Study of the VI @fit_aitana | Jeffrey Rosario Ancheta*, Anna Pujadas-Gómez, Clara Virós-Martín (Universitat Pompeu Fabra)
Hybrid AI Visuals and Deepfakes as instruments of political deception in the pre-election period of Bangladesh | Arafat Al Yeasin (University of Liverpool)
Algorithm Adoration, Synergy, Discord, and Apathy: Categorizing Human–Algorithm Relationships in Social Media | Biying Wu-Ouyang (Education University of Hong Kong)
Misinformation and Disinformation
Seeing Is No Longer Believing: Audience Trust, Scepticism, and AI-Generated Visuals on Social Media | Chisom Omeokachie (Independent Researcher)
Infodemics and Routine Vaccine Hesitancy in Low- and Middle-Income Countries: A Systematic Review of Social Media and Communication Environments | Isabela Braga de Moura*, Claudia Araujo (COPPEAD Graduate School of Business), Marina Martins Siqueira ( Hospital Israelita Albert Einstein (HIAE)
“The solution to your pains!”: How scam ads exploit health disinformation on Meta platforms in Brazil | Nicole Sanchotene, Débora Salles (Federal University of Rio de Janeiro), Daphne Silva (Federal University of Alagoas), João Haddad, Marie Santini (Federal University of Rio de Janeiro)
Combating Climate Misinformation via AI chatbots: How Interactivity and Lateral Reading Support Shape Trust, Perceived Response Credibility, and Further Verification Intentions | Shirley S. Ho (Nanyang Technological University), Junru Huang (CNRS@CREATE), Chang He (Nanyang Technological University)
Workshop: Meta Content Library as a Research Tool (part 1)
Yair Rubinstein (Research Partnerships - Meta), Evgenii Strepetov (Software Engineer - Meta)Seminar Suite B, ARC
This session will introduce researchers to Meta Content Library and demonstrate the latest features available in its user interface (UI) and API. The Content Library provides researchers comprehensive access to public content from Facebook, Instagram, and Threads. Users can surface billions of data points from public posts, videos, photos, reels, story highlights, and more. The in-depth demonstration led by our partnerships team will show how the API and the UI can surface this content and illuminate topics relevant to the Social Media and Society community. We will also provide an overview for how individuals and research teams can apply for access to these tools, as well as provide an opportunity for attendees to share feedback with us about our products and services.
Discourse and Public Opinion (1)
Exploring the temporal constructions of Facebook/Meta: presentist speed, progress, and exponentiality | Asher Kessler (London School of Economics)
Children in Political Imagery: A Visual Values Analysis of Turkish Leaders’ Instagram Posts | Ayşenur Benevento (Bahcesehir University)
Mongolian Stand-Up Comedy on YouTube as Public Discourse | Borchuluun Yadamsuren* (Loyola University Chicago), Undrah Baasanjav (Southern Illinois University), Iderjargal Dashdondog (National University of Mongolia)
A Deficit of Shared Reality? Youth, Fragmented Information Environments, Social Media, and Political Participation | Catarina Feio*, Lídia Oliveira (Universidade de Aveiro)
11:00 am - 11:30 am Coffee Break
11:30 am - 1:00 pm Morning Workshops (Part 2) and papers
Algorithms and AI (2)
AI Fortune-Teller: Procedural Rhetoric and the Algorithmic Construction of Trust in AI Divination | Erika Ningxin Wang (The Chinese University of Hong Kong, Shenzhen)
Algorithms for Academia: Mapping Users’ Imaginaries of Academic Social Networks | Guillaume Latzko-Toth (Laval University), Clémentine Fruchard (Université du Québec à Montréal), Elsa Fortant (INRS), Claudine Bonneau, Florence Millerand (Université du Québec à Montréal)
When Precarity Goes Viral: Entrepreneurial Ideology, Algorithmic Visibility and the Cross-Platform Reframing of Formal Employment | Jessica Souza, Rosana Pinheiro-Machado (University College Dublin)
How do Terms of Service Influence Social Media Users Dynamics - A Privacy Anxiety Perspective | Jingyuan Liu (Boston University)
Health and Wellbeing (1)
“I’m Crushed, Ashamed, and Shattered”: Moral Sentiment, Network Position, and Recovery Communities on Reddit | Kimberly Glasgow (Johns Hopkins University Applied Physics Laboratory)
Information Wellbeing: Balancing News Knowledge and Mental Health | Inhwa Song, Manoel Horta Ribeiro, Marianne Aubin Le Quere (Princeton)
Navigating Health Information on YouTube: Trust, Misinformation, and Health Decision Making During COVID-19 in India | Nisha Rani (Manipal Institute of Communication), Usha Manchanda Rodrigues (School of Information and Communication Studies), Padma Rani (Manipal Institute of Communication)
Beyond screen time: Differentiating specific digital activities as risks for adolescent mental health problems | Peiyao Tang, Katarzyna Kostyrka-Allchorne (Queen Mary University of London), Aja Murray (University of Edinburgh), Mariya Stoilova (London School of Economics and Political Science), Marianne Etherson (University of Glasgow), Eliz Azeri (King's College London), Ellen Townsend, Chris Hollis (University of Nottingham), Sonia Livingstone (London School of Economics and Political Science), Edmund Sonuga-Barke (King's College London)
Workshop: Meta Content Library as a Research Tool (part 2)
Yair Rubinstein (Research Partnerships - Meta), Evgenii Strepetov (Software Engineer - Meta)Seminar Suite B, ARC
This session will introduce researchers to Meta Content Library and demonstrate the latest features available in its user interface (UI) and API. The Content Library provides researchers comprehensive access to public content from Facebook, Instagram, and Threads. Users can surface billions of data points from public posts, videos, photos, reels, story highlights, and more. The in-depth demonstration led by our partnerships team will show how the API and the UI can surface this content and illuminate topics relevant to the Social Media and Society community. We will also provide an overview for how individuals and research teams can apply for access to these tools, as well as provide an opportunity for attendees to share feedback with us about our products and services.
Discourse and Public Opinion (2)
Networked Hatred: Co-evolution of Dehumanising Discourse and Channel Structure of Russian and Ukrainian Telegram During the 2022 Invasion | Elizaveta Chernenko (Oxford Internet Institute), Balazs Vedres (Department of Network and Data Science, Central European University)
Speaking Back Between Misogyny and Censorship: Three Counterpublic Strategies by Chinese Women | Jiahao Sun (Hitotsubashi University)
The Duality of Media Actors and Culture: The White Afrikaner Refugee Controversy on YouTube | Jihye Kim (Umass Amherst)
How Topics Flow Across Reddit Communities Through Shared User Participation: Comparative Study of Pre and Post COVID-19 Vaccine Discourse | Joohee Kim (University of Massachusetts)
1:00 pm - 2:00 pm Lunch Break
Lunch Break🥗 (not provided/self-organised)
off-campus
Attendees may wish to consider local cafes and bars, including along nearby Byres Road. Details of recommendations are here
2:00 pm - 3:00 pm Afternoon panels and papers
Algorithms and AI (3)
Privacy Concerns and Self-Disclosure Motivation to AI: A Multidimensional Perspective | Kunqiang Wu, Wanting Huang (School of Communication, Hong Kong Baptist University)
What Else Can We Do? Pessimistic Proactivity and Coerced Domestication in Chinese Gay Men’s Negotiations with Algorithms | Longxuan Zhao, Yuyang Cao (Tongji University)
“Cutting Ties” with AI? Perceptions and Management of AI Shaming among Young Art Creators in China | Yuyang Cao, Yixiang Zhang, Longxuan Zhao (Tongji University)
Digital Intimacies
“Amazing body. Does the face match:” A Qualitative Study of how Queer Embodied Masculinities on Dating Apps Practice, Communicate and Build Trust with Anonymity | John Hodson (University of Salford)
Narrative Singularity and Collective Resonance in TikTok Sexual Violence Disclosures and Networked Publics | Talia Fiester (University of Pennsylvania)
Intimacy capital, recognition, and ordinary creators on TikTok | Irida Ntalla (University of the Arts London)
Panel - Meta Content Library Community Roundtable: Where to for Social Media Research?
Axel Bruns, Laura Vodden (Queensland University of Technology), Fabio Giglietto (Università di Urbino Carlo Bo), Jo Lukito (Digital Democracy Center), Cornelius Puschmann (University of Bremen), Katrin Weller (Heinrich-Heine-Universität Düsseldorf)Seminar Suite B, ARC
This panel brings together a number of leading social media researchers to discuss their experiences and frustrations in using the Meta Content Library (MCL). It forms part of an ongoing effort to build an academic MCL user community and facilitate the sharing of information, knowledge, and collaborative research across institutions – independent of Meta and oriented towards public-interest research.
Research access to social media data from Meta’s platforms has changed substantially in recent years. Meta decommissioned the previous data access service CrowdTangle in August 2024, replacing it with the Meta Content Library (MCL). In its first iteration, provided through the Inter-University Consortium for Political and Social Research (ICPSR) at the University of Michigan, users conducted their analysis within a so-called ‘Virtual Digital Enclave’ (VDE), accessed as a virtual machine within a virtual machine. In a second iteration, introduced in November 2025, accredited researchers can now access a ‘Secure Research Environment’ (SRE), hosted directly by Meta, via their Web browser. In either version, they can then run Python or R code within a Jupyter Notebook that connects to the MCL databases; function calls for doing so differ, remain subject to change, and are insufficiently documented.
The MCL’s impermanence, unreliability, intransparency, and lack of documentation create a clear and pressing need for accredited academic researchers to organise, in order to share information, knowledge, experience, and code as well as develop a shared and distributed research agenda. The early and leading MCL users on this roundtable will present and discuss their own experiences with this service, and highlight key workarounds for its central flaws. We invite other MCL users to join our discussion and community, and hope to continue this scholarly community engagement across future conferences.
Social Media Cultures and Everyday Life (3)
Discourses of Anti-Trans Disinformation on the Joe Rogan Experience Podcast: A Corpus Assisted Critical Discourse Analysis | Jaigris Hodson (Royal Roads University)
Impatient feminism: Platform-mediated intimacy advice on Chinese social media | Jiayi Chen (University of Warwick)
“My cat asks you to buy a drone”: How civilians in Ukraine strategically navigate social media logic to run small grassroots military fundraising campaigns | Kateryna Bystrytska (Rutgers University)
Discourse and Public Opinion (3)
"Chat, Is This Real?": Truth-Seeking Heuristics & Distributed Trust on Reddit's r/isthisAI | Kaitlyn McNamee (Marist University)
From ‘Diaploki’ to Pluralism - Does Social Media Still Drive Change in Greece’s Political and Media Spheres? | Michael Nevradakis (College Year in Athens)
A Multimodal Discourse Analysis of the Iranian #MeToo movement on the Islamic Republic Media | Pardis Yarahmadi (QUT)
3:00 pm - 3:15 pm Coffee Break
3:15 pm - 4:15 pm Afternoon panels and papers (2)
Platform Governance and Regulation (1)
Decentered Platform Governance: Learning trust and Safety Practices with Communities on Decentralised Social Media Platforms | Ashwin Nagappa, Daniel Angus, Kateryna Kasianenko (Queensland University of Technology)
Trust Café: A Marxist-feminist approach to digital commons and content moderation | Dayei Oh (University of Strathclyde), Craig Ryder (Ludwig Maximilian University of Munich)
Social media ‘back in the hands of the people’? Nuancing assumptions of legitimate content moderation on Mastodon | Klara Matusewicz, João C. Magalhães (University of Manchester)
Digital and Data Methods
Enhancing Micro-phenomenology with Qualitative, Semi-structured, Elicitation Interviews When Combined with Interpretative Phenomenological Analysis | Joan Owen, Jaigris Hodson (Royal Roads University)
Stance-taking as a technology of power and the self: A linguistic anthropological approach for analyzing social media interaction | Julian Canjura (The Pennsylvania State University)
Gone But Not Missed? Understanding the Drivers and Implications of Post Deletions on Bluesky | Yining Wang, Johannes Gruber, Yannik Peters, Kartin Weller (GESIS - Leibniz Institute for the Social Sciences)
Panel - When the trolls find our research: A workshop in online harassment of scholars and how to move forward
Anatoliy Gruzd (Ted Rogers School of Management at Toronto Metropolitan University), Esteban Morales (University of Groningen), Victoria O’Meara (University of Leicester), Yimin Chen (RMIT University), Jaigris Hodson (Royal Roads University)Seminar Suite B, ARC
The possibilities for advancing relevant and impactful research lie in connecting academic endeavours with networks of other scholars and the general public (Brennan et al., 2004). In this scenario, digital platforms such as X/Twitter, TikTok, YouTube, and Instagram have increasingly become places where researchers can find such opportunities to share their research and engage in fruitful discussions about their work (Greenhow & Gleason, 2014). Nevertheless, fostering these conversations hinges on having a secure and supportive platform to do so. Unfortunately, scholars who rely on digital platforms such as social media are often targets of online harassment, trolling, and bullying (hereafter grouped as online abuse) (Veletsianos et al., 2018). Those who bear the brunt of these harms are frequently marginalized researchers such as black, indigenous, and LGBTQ+ researchers (Galpin & Vernon, 2024). These practices of online abuse have critical consequences for those attending SMSociety, silencing important science and research communication efforts. These problems are only getting worse, as recent political and policy changes around the world, as well as technical and moderation changes to platforms, have exacerbated these problems.
The body of evidence suggests that online abuse has become a common consequence of internet use. In addition, experiences of online abuse are on the rise. In 2014, Pew Research Center found that 35% of American adults had experienced online abuse (Duggan, 2014). This number grew to 41% in a 2017 study (Duggan, 2017b). In 2021, researchers at Pew found evidence to suggest that online abuse has become more extreme (Desilver, 2021). Pew Research Center’s 2021 study found that although the number of people that report experiencing online abuse has remained fairly stable since 2017, the number of individuals that experience severe forms of abuse as well as multiple forms of harassing behaviors has dramatically increased.
Online abuse can take many forms, including: 1) inappropriate or harassing messages (Jane, 2014), 2) the non-consensual distribution images intended to be private (McGlynn and Rackley, 2017a, 2017b), 3) other privacy-related offences, such as doxing which is the disclosure of personal or private information, known as doxing (Eckert and Metzger-Riftkin, 2020), 4) disruption to people's online profiles or websites through hacking (Massanari, 2015), 5) disruption of people's offline lives through stalking or visiting a person's place of employment (Jane, 2014) and 6) technical disruptions such as DDoS attacks (Traer and Bednar, 2021). As can be seen in these examples, online abuse acts exist on a spectrum of severity and not all instances of abuse cause the same degree of harm, though all disrupt the lives of those who experience abuse. One of the difficulties of defining online abuse comes from how quickly new forms of abuse emerge: in the last few years, for example, the role of generative AI in online abuse has quickly risen as a concern (Wood, 2024). As technologies change, so too do methods of abuse.
In 2014, Emma Jane noted a lack of research on the topic of online abuse, this has changed dramatically. There is now a substantial body of research that underscores the prevalence of online abuse across varying online contexts, some of which was authored by the proposed panelists (see for example, Hodson et. al, 2018. Soares et. al., 2023, Chen et. al, 2025, Morales et. al, 2024, O'Meara et. al, 2024). Some of the literature even examines online abuse specifically in the context of higher education. For example, a study of 121 faculty at a Canadian university, Cassidy, Faucher, and Jackson (2014) found that over 17% of respondents had experienced some form of online abuse. Following this important early work, Veletsianos et. al (2018), showed the strain placed on the women scholars who experience online abuse when they use digital tools to communicate their work. More recently, Hodson et. al(2023), showed how scholars from marginalized backgrounds often feel they do not get the support they need from their institutions.
The significant role online spaces play in the professional and personal lives of researchers cannot be overstated. As digital technology becomes more deeply embedded into modern life and the digital economy subsequently expands, staying offline to avoid abuse is untenable. A growing portion of the population cannot afford to simply withdraw from online spaces (Gosse, 2021). Given this relationship, there is a strong imperative to direct our attention to understanding how better to support and protect researchers, particularly digital researchers, from online abuse. The proposed panel contributes to this goal, by providing both a well researched understanding of the issue as situated in the extant literature, and also providing some strategies for researchers to mitigate the harms of online abuse.
This panel aims to:
- Initiate a community of practice for researchers to support each other, share resources and advocate at their own institutions.
- Convene leading researchers of online harms and toxicity;
- Create a space to collaboratively and creatively discuss the online abuse of researchers, and its impacts on scholarly endeavours;
- Explore possible collaborative interventions among participants to mitigate its harms;
Discourse and Public Opinion (4)
Hot Nerd, Femininity and Gender Relations in Post-socialist China: A Critical Discourse Analysis of Sapiosexuality on RedNote | Qianzao Yang (University of Cambridge)
Not-So-Happy Ending: How failed series finales come to be and the reaction from online fan bases | Tess Arnold (Toronto Metropolitan University)
Sexual violence (in)justice online: Exploring the influence of negative discourses on victim-survivor justice seeking | Ursula Shepherd (University of Glasgow)
4:15 pm - 4:30 pm Coffee Break
4:30 pm - 5:30 pm Afternoon panels and papers (3)
Platform Governance and Regulation (2)
Call the (Bot-)Police: User-Led Platform Governance of “(In)Authenticity” on Instagram | Nathalie Schäfer (Bauhaus-University Weimar)
The Epistemic Burden of AI Labels: Interface Governance and User Responsibility on Social Media | Piotr Sochoń (Shanghai Jiaotong University), Nadia Urban (East China Normal University)
Governing Social Media Harms: A Critical Realist Extension of the Theory of The Firm | Robert Pavlovich, Bertrand Guillotin (Fox School of Business, Temple University)
Use and Users
To understand and to be understood: Young people’s perceptions of peer support for mental health in social media | Essi Holopainen, Meri Kulmala, Anu Katainen, Anna-Maija Multas (University of Helsinki)
The AI Citizenship Framework: Developing interactive AI literacies for critical and proactive citizens | Elinor Carmi (City, University of London), Anna Feigenbaum (Glasgow University), Photini Vrikki (UCL)
The Dynamics of Use, Motivations, Mindsets on Well-Being for Young Adults on TikTok | Kate Mays, Ellen Kozelka (University of Vermont)
Panel - Towards a Future Research Agenda: TikTok Creators and Digital Economies
Zoetanya Sujon (University of the Arts London), Taylor Annabell (Cardiff University), Marie Heřmanová (University College London), Irida Ntalla (London College of Communication)Seminar Suite B, ARC
The objective of this panel is to share and develop a dialogue based on selected contributions of the Special Issue on TikTok Creators and Digital Economies published in Continuum, Journal of Media & Cultural Studies (2026). In line with the Social Media and Society 2026 conference key themes, these select papers provide key insights into the state of content creators on TikTok and what this means for changing affective, cultural, and digital economies. The special issue provides key insights important to the broader social media and society community, including concepts and methodological approaches and their future directions.
Collectively, the special issue focuses on two key thematics, examining ‘creators, influencers, and identities’ and ‘TikTok’s digital economies.’ The papers in the panel present a complex negotiation of identities, creative labour and visibilities in TikTok’s digital economies. For example, Heřmanová et al.’s work examines how Ukrainian creators navigate ‘ambivalent visibility’ while Ntalla argues that single mothers employ a ‘resilient-imperfect' framework in their content strategies on TikTok. Ambivalence and resilient-imperfect highlight tensions between creators and TikTok’s informal / formal economies, where influencers are positioned as precarious and individual traders, with tenuous avenues for content ownership and visibility (see Annabell). Focusing on identities shows that such tensions exacerbate existing racialized disparities in digital economies, as seen in the experiences of Black creators (Taylor). Ultimately, the session aims to translate this research into a conversation to engage the conference audience in considering and identifying emerging research gaps and research directions emerging from the special issue’s individual papers and collective contributions. To do this, the editors have identified key questions which the panel will take up based on their own TikTok research providing both specific and more general reflections.
Panel - Social Media in Flux: Embracing uncertainty and experimentation in research methods
Anna Feigenbaum (University of Glasgow), Ozlem Demirkol Tonnesen (University of Bergen) Doug Specht (University of Westminster) Sweta Baniya (Virginia Tech) Taylor Annabell (Cardiff University)Seminar Suite C, ARC
This panel features researchers from the Social Media Methods Workbook. The workbook is our attempt to create an accessible, honest and creative intervention into the teaching and practice of social media research methods. Drawing on the principles that shaped the workbook, the session has three core objectives:
First, we aim to make more visible the inherent messiness and complexity of social media methods. Research design in this field rarely follows a linear path: platforms evolve during projects, data access shifts, and research questions require refinement as scholars encounter unexpected affordances and constraints. Rather than presenting methodology as a mechanical process of “method selection,” the workbook frames research design as iterative and adaptive. The panel will explore strategies for navigating this complexity, including combining methods thoughtfully, scoping projects realistically, and building strong conceptual foundations that can navigate shifting digital environments.
Second, we confront the difficulty of working within institutional ethical guidelines that are often ambiguous, platform-dependent and inconsistently enforced. Institutional ethics frameworks were largely developed for offline or clearly bounded digital contexts, and do not always account for the blurred boundaries between public and private spaces, evolving terms of service, shifting data access policies, etc. Researchers must frequently make judgement calls about consent, anonymity, data scraping, platform governance and the redistribution of user-generated content. Panel participants will discuss how researchers can navigate ethical frameworks that are not fit for purpose, and move beyond minimal compliance toward reflexive, context-sensitive ethical decision-making that accounts for power, privacy, vulnerability and platform governance.
Third, we consider the challenge of sustaining methodological innovation amid rapid technological and policy change. As platforms update affordances, APIs, moderation systems and monetisation models, established research practices can quickly become outdated. Our panel of workbook contributes will present our future-oriented approach that emphasises transferable skills, critical platform literacy and creative experimentation.
Panel - From Red Dresses to Memory Stones: Multimedia Activism and Gender-Based Violence in Canada
Nicolette Little (University of Alberta), Esteban Morales (University of Groningen), Jaigris Hodson (Royal Roads University), Jessica Ringrose (UCL, Institute of Education)Studio 2, ARC
Our session has two key and intertwined objectives:
On one hand, this panel will help introduce and discuss Nicolette Little’s new book, From Red Dresses to Memory Stones: Multimedia Activism and Gender-Based Violence in Canada – out June 1 with University of British Columbia Press. UBC Press has promised to make the book available at this conference.
In addition to responding to and discussing this full-length publication’s social and political significance, each contributor will share knowledge on the topic of gendered/technology-facilitated violence (Ringrose et al., 2022, 2025), how it is changing as technology evolves, and how citizens continue to meet challenges with new mediated anti-violence solutions. This panel promises to offer rich and engaging discourse concerning how citizens are currently intervening in violence and the discourses that normalize it, and how this will evolve going forward, while also stimulating audience participation.
From Red Dresses to Memory Stones has been awarded a Scholarly Book Award by the Federation for the Humanities and Social Sciences, and an Open Access Grant from the Social Sciences and Humanities Research Council of Canada—the latter of which is to ensure it is accessible to activists and everyday citizens in support of equity, diversity and inclusion.
Tuesday 14 Jul 2026
8:30 am - 9:30 am Registration & Coffee
9:30 am - 11:00 am Morning papers (1)
Digital Education
Where do UK universities represent themselves online? The institutional social media landscape post-Twitter | Katy Jordan (Lancaster University)
Student social media etiquette: Negotiating teacher authority in a Chinese university | Linan Tang (King's College London)
Bluesky as a Teaching and Learning Tool for International Students in Hybrid Communication Courses | Wahiba Chair, Elva Fisher (University Canada West)
AI, Social Media, and Higher Education: A Comparative Policy Analysis across UK, India, and South Africa | Devina Sarwatay, Anubha Sarkar (City St George's, University of London), Swarantra A (Indian Institute of Management Indore), Kealeboga Aiseng (University of the Witwatersrand)
Affordances
“What Should I Wear?” Facebook Groups as Sociotechnical Infrastructures for Embodied Rhetorical Agency | Najia Nazir (Texas Tech University)
The logistics of visibility: Reconfiguring illicit drug trade on Telegram | Piotr Siuda (Kazimierz Wielki University in Bydgoszcz)
Palestinian women’s social media practices in London: platformed strategies of resistance, solidarity and political expression | Sevilay Cesurer (UAL)
Undoing Dravidian Feminism: How Tamil Women Influencers Are Re-Traditionalizing Gender Through Digital Culture | Sinthu Bhairavi Govindasamy Vinoba (Oktopost Technologies) Neelambari Govindasamy Vinoba (Community College, Central University of Tamil Nadu)
11:00 am - 11:20 am Coffee Break
11:20 am - 12:50 pm Morning papers (2)
Platform Epistemologies and Imaginaries
How is the internet imagined?: An analysis of drawings of the internet, 2014-2024 | Nicholas John, Thomas Trillo (The University of Manchester)
AI and the Assault on Epistemic Structures in Russian Information Operations | Walker Winslow-Stephenson (University of North Carolina at Chapel Hill)
Ethnography from the political influencer factory | Alice Junman (Uppsala University)
Hyper-datafication: How Platforms Make Everything Feel Like Social Media | Aparajita Bhandari (University of Waterloo), Sara Bimo (York University), Chelsea Butkowski (American University)
Health and Wellbeing (2)
Navigating Mental Health Online: How Platform Affordances Shape Emotional Connection on TikTok and Threads | Adrienne Hall-Phillips, Khushali Shah (Worcester Polytechnic Institute)
Designing for Attention vs. Designing for Wellbeing: The Impact of a Screentime Nudge on TikTok Flow | Amber Priem, Malaika Brengman, Nanouk Verhulst (Vrije Universiteit Brussel)
Predictive Approaches to Suicidal Thoughts in Spanish Youth: The Role of Online Media Engagement Patterns | Daniel Barredo Ibáñez (Universidad de Sevilla), Lucía Caro Castaño (Universidad de Cádiz)
The Many Faces of Stigma: Profiles of Adolescent Mental Illness Stigma Beliefs and Social Media Use Across Switzerland, Germany, and Austria | Dora Weubel, Sophie Mayen (USI Università della Svizzera Italiana), Kathrin Karsay (University of Vienna), Ruth Wendt (Ludwig Maximilian University), Anne-Linda Camerini (USI Università della Svizzera Italiana)
Infrastructures, Platformisation and Datafication
Platform culture and Traditional Performance: Algorithmic Mediation of Ghoomar Dance on Instagram | Bhavani Singh (Madan Mohan Malviya University of Technology), Rashmi Jha (Banaras Hindu University)
Terms of Service as Boundary Objects, or What the Post-API Era Actually Means for Research Ethics | Jessica Witte, Ari Stillman (University of Edinburgh)
The Social Life of the MSI Metric: Rationalities and Metrologies around “Meaningful Social Interactions” at Meta | Matías Valderrama Barragán (Adolfo Ibáñez University)
The Platform Turn in Online Games | Aditya Deshbandhu (University of Exeter), Devina Sarwatay* (City St George's, University of London), Aparna Vincent (Indian Institute of Management - Indore)
Online and Offline Communities
Information Practices in Fragmented Online Communities: Taylor Swift Fans and Anti-Fans on Reddit | Samantha Vilkins, Katherine M. FitzGerald, Sebastian Svegaard, Axel Bruns (Queensland University of Technology)
From Mate Selection to Testosterone Talk: Mapping Science Claims in the (Neo-) Manosphere | Ayşenur Benevento (Bahcesehir University), Bei Ju (University of Manchester), Juan Pérez Martirené (Universidad Católica del Uruguay)
MAGA on TikTok: Issue Mapping a Political Network | Gil Sharon (University of Leeds)
New Cultural and Religious Practices: The Use of Facebook by Azorean Religious Communities | Pedro Lucas (Universidade Nova de Lisboa)
12:50 pm - 1:50 pm Lunch Break
LUNCH BREAK 🍜(not provided/self-organised)
off-campus
Attendees may wish to consider local cafes and bars, including along nearby Byres Road. Details of recommendations are here
1:50 pm - 3:20 pm Afternoon papers (1)
Networked Ideologies
Platformed wifestyles: Comparative global #tradwife recipes for feminine social media success | Zoe Hurley, Sreya Mitra (American University of Sharjah)
From Post-Truth to Post-Objectivity: A Cross-Cultural Analysis of Newsfluencer Values | Tommaso Trillò, CJ Reynolds, Pyung Hwa Park (The Hebrew University of Jerusalem)
Who watches whom: How YouTube channel networks organize migration discourse | William Hollingshead, Anatoliy Gruzd, Philip Mai (Toronto Metropolitan University)
Networked Hatred: Co-evolution of Dehumanising Discourse and Channel Structure of Russian and Ukrainian Telegram During the 2022 Invasion | Elizaveta Chernenko (Oxford Internet Institute), Balazs Vedres (Department of Network and Data Science, Central European University)
Politics, Policy and Regulation (1)
Aesthetic Authoritarianism? Visual Propaganda and the Politics of Urban Renewal in Ethiopia | Amanuel Tesfaye Kebede (Helsinki University)
"Flooding the Tropical Zone": Understanding Algorithmic Amplification on Instagram During Election Campaigns | Bruna Paroni (University of Urbino)
Sowing Discord: Exploring the use of online chat platforms in mobilising worker resistance | Daniel Jordan (University of Glasgow)
“Don’t hurt me, no more”: What can we learn from the pharmaceutical industry regulation about platform and AI regulation | Elinor Carmi (City, University of London)
Panel - Performing Platforms: Bodily Performances and Hashtag Cultures in/beyond Performance Studies
Miya Shaffer (York University, Toronto), Archer Porter (University of Texas), Ali Na, Eric Chalfant (Queens University)Seminar Suite C, ARC
This panel explores the conceptual and political possibilities that the field of performance studies produces within analyses of social media. As a crucial “stage” for many scholars and practitioners of dance, theater and performance, social media platforms document the theatricalities of everyday life where artists engage their followings to promote live performances or engage dance to activate broad participation and interaction across TikTok and Instagram. Social media cultivates new forms of performance that respond to platform ecologies. Beyond merely analyzing displays of performance, our panel takes up acts of circulation, demonstrating how thinking with performance initiates inquiry into processes of transmission between digital and material worlds, between the assumed containment of the platform and of the theatrical stage. Performance, we suggest, already emphasizes the exchange of ideas between bodies in rehearsal or the sharing of affects between stage and spectator, complicating the “boundary work” that tends to pervade social media practices (Gal 2018).
We specifically analyze how social media (re-)circulates histories of bodily capture and categorization, such as those relevant to race, empire, and their afterlives in contemporary “post-panopticism” (Boyne 2000) . Throughout three distinct yet thematically-related paper presentations from four scholar-artists, our panel demonstrates how performance studies and social media become, in presenters Ali Na and Eric Chalfant’s terms, mutual “kindling” for addressing the continued circulation of racial and imperial histories and examining resistance in both its embodied and digital forms. In sum, we foreground the following objectives: first, we center the body and its activity as sites of political knowledge that can critique and reimagine the body’s capture through social media surveillance and its imagined disembodiment through digital practices like hashtag activism. Second, we demonstrate how frameworks and methods from performance studies, such as choreographic analysis and practice-as-research, can illuminate how power dynamics are continuously lived and shared.
Platformisation
Creators, journalists, and relational precarity in India’s beauty web | Anuja Premika (Mahindra University)
Algorithmic Visibility as a Capital Conversion Mechanism: The Practice Logic of Content Creators in the Digital Public Sphere | Ben Xu (University of Leeds)
Platform-Mediated Labour and Professional Precarity: Producing Preconditions for Union Organizing in Journalism | Errol Salamon (University of Stirling)
Memes as Micro-Archives: Documenting Everyday Life in Digital Culture | Jyoti (IIT Jodhpur)
Social Media and Platform Infrastructures
Misogynoir, Influencer Tactics, and Profit Maximization on YouTube | Areyana Proctor (University of Wisconsin - Madison)
"TikTok... Are You Okay?!" Understanding the U.S. TikTok Ban and Forced Sale through Infrastructural Inversion | Carlos Entrena Serrano (Vrije Universiteit Brussel), Thomas A. Wright (University of Sheffield)
The Shifting Frontier of Data Access: Research, Restriction, and Rigmarole in the Meta Content Library | Laura Vodden, Axel Bruns (Digital Media Research Centre, QUT)
Platformed Placemaking: Commemorative Stickers and the Production of Networked Places | Sarit Navon, Noam Gal (Open University), Ido Ramati (Hebrew University)
3:20 pm - 3:35 pm Coffee Break
3:35 pm - 5:05 pm Afternoon papers (2)
Platform Governance and Regulation (3)
The Day-Job Paradox: AI Vulnerabilities of Independent Musicians | Travis Lloyd (Cornell Tech)
Governance over hateful ideology: A longitudinal analysis of TikTok’s hate speech governance in 2018 - 2025 | Yang Xu (University of Helsinki)
Who Should Be in Charge? Safety and Agency in the Public Imagination of EU Platform Governance | Claire Stravato Emes
“It is not about vaccines, it is about THEM!”: Othering and Discursive Violence in Anti-Vaccine Telegram Groups | Raquel Recuero (Universidade Federal de Pelotas)
Uses & Users (2)
Paths towards the far-right: the role of social media in young people’s political socialization | Laia Corxet Solé (Scuola Normale Superiore)
Feeling climate: how emotional responses to data visualisation shape political engagement | Monika Fratczak (Manchester Metropolitan University)
Playing with Fate: Play Framing, Context Collapse, and Personal Data Disclosure in AI-Mediated Bazi Divination | Hui Lin (King's College London), Yingwen Wang (University of The Arts London)
“you are treshhhhh player” - Toxicity in Twitch Livestreams | Tamara Bodden (Universität Koblenz), Maite Taboada (Simon Fraser University)
Politics, Policy, & Regulation (2)
Do Electoral Stages Shape Digital Campaigning? Meta Strategies in Uruguay’s 2024 Elections | Juan Pérez Martirené, Rafael Piñeiro Rodríguez (Universidad Católica del Uruguay), Fernando Rosenblatt (University of Manchester)
Enabling informed voter decisions via parsimonious factually falsifiable social media design | Patrick McHugh, Tommy Barton, Sami Peretz (Brown University)
Decoding algorithmic suppression: How digital activists uncover and navigate platform censorship in Finland? | Sanna Malinen (Tampere University)
A wholesome insult, an uplifting threat: Making sense of toxicity amid ‘good vibes’ digital cultures | Esteban Morales (University of Groningen)
Digital Selfhood and Social Experience
Navigating Agency and Constraint: Racialised Emotions and Resistant Subjectivities in TikTok Anti-Asian Activism | Xin Zhao, Yunfei Li, Xiao Ma (Bournemouth University)
Who owns #RealEnglish? Influencer Teachers’ Construction of Authenticity on Instagram | Ali Fuad Selvi (University of Alabama), Erhan Aslan (University of Reading)
Seeing what your friends are up to: FOMO through group chats | Carolin Lehmann, Sonja Utz (Leibniz-Institut für Wissensmedien (IWM) Tübingen)
For a Theory of Onlife Practices: Studying Media with Bourdieu to Interpret Practices in the Interaction between Autochthonous Contexts and Digital Platforms | Roberto Graziano (Università degli studi di Napoli Federico II)
6:00 pm - 10:00 pm Posters & Reception
Wednesday 15 Jul 2026
8:30 am - 9:00 am Coffee
10:20 am - 10:40 am Coffee Break
10:40 am - 12:10 pm Morning panels
Panel - Cloud-C: Studying climate communication on social media through a "many researchers, one dataset" approach
Dayei Oh (University of Strathclyde), John Downey ( Loughborough University), Axel Bruns (Digital Media Research Centre at Queensland University of Technology), Daniela Stoltenberg (Weizenbaum Institute for the Networked Society), Ellen Linnert (Amsterdam School of Communication Research), Barbara Pfetsch (Freie Universität Berlin), Risto Kunelius, Anton Berg, Juho Pääkkönen, Matti Pohjonen (University of Helsinki), Matthew Tegelberg (York University)Seminar Suite A, ARC
This panel offers highlights of an international research network Cloud-C launched in 2024 to study the intersections of climate communication and social media through a ‘many researchers, one shared social media dataset’ model. Cloud-C brings together researchers and institutions across the globe and across disciplines.
The panel presents both empirical findings and methodological lessons from analysing 20 million tweets from two UN climate summits: COP26 (2021) and COP27 (2022). We also reflect on practical insights and challenges in building transnational data-sharing and collaborative research practices driven by shared dataset instead of more common models of shared research questions.
This shared-data approach speaks to two core contributions. First, we test and show how applying different methods to the same shared dataset allows scholars to leverage different affordances of social media data. Sharing the same data also builds more robust opportunities for assessing reliability, validity and limits of social media data.
Second, our data set represents a pivotal moment in global climate politics. The 2021-22 summits can be seen as the end of an era: since then, we have moved from science-based international climate governance to increasing national competition over remaining resources, from national voluntary pledges to ditching support for transnational accountability measures, and from the sustainability-centred narratives to aggressive claims that AI will “solve” the climate crisis. Examining social media climate debate at this turning point offers important lessons.
Our panel begins with an introduction to Cloud-C, followed by four empirical papers examining online climate discourse with diverse conceptual and methodological interests including triadic relational dynamics in climate polarization, user interactions/practice mapping as an innovative method to study digital trace data, discursive use of geography in transnational climate publics, and the role technology talk in COP-interactions.
Together, we aim to 1) provide conceptual, methodological, and empirical contribution to climate communication research; and 2) highlight data-sharing-centred transnational cooperative practices.
Panel: Algorithmic Childhood, Intimacies, and Literacies: Networked & synthetic selves and relationships,
Jessica Ringrose, Chiara Fehr (UCL Institute of Education), Ayşe Aslı Bozdağ (Bahçeşehir University), Marc Tibber (UCL) Devina Sarwatay (City St George's, University of London), Kim R. Sylwander, Sonia Livingstone, Sandra El Gemayel (Digital Futures for Children centre, LSE)Seminar Suite B, ARC
This panel brings together leading experts to discuss new and innovative research on how AI and algorithms are reshaping children and young people’s identities, relationships and education. The participants represent established academics, early career scholars and a doctoral student, bridging differing levels of career, aiming to spark dialogue across generations. The panel intends to generate discussion and debate around critical issues such as: What are the experiences of young people in navigating social media and AI technologies like LLMs, chatbots and EdTech? How should social media and AI be addressed in school contexts? What policies and practices could support young people amidst rapid technological shifts and change? The overall objectives of the session are to offer cutting edge insights into this emergent area of research on how young people are navigating algorithmic life and to offer recommendations around how educational policy and practice can keep pace with technology and better support youth.
Panel - Algorithmic Sociality: Platforms, Connection, and the Reconfiguration of Digital Relations
Ellenrose Firth (Sapienza University of Rome), Andreas Schellewald (Goldsmiths University London), Hui Lin (King's College London), Yingwen Wang, Wenxin Guo (London College of Communication)Seminar Suite C, ARC
This panel advances the concept of algorithmic sociality to examine how social media users build, manage, and bound their social relationships on recommendation-driven platforms. Bringing together five qualitative studies across TikTok, Instagram, and Douyin, the panel asks a shared question: what does it mean to form and sustain social ties when algorithms mediate who becomes visible to whom, and when platforms operationally define what counts as connection?
We argue that algorithmic sociality produces distinctive tensions that existing frameworks of platformed connection do not fully address. These tensions structure the panel’s three objectives. First, to trace how relations with algorithmic systems become conditions for relations with others, from users who develop affective bonds with “their” algorithm to those who strategically engage algorithmic systems to manage social ties. Second, to examine the boundary work through which users decide where platform relationships belong: some distribute ties across multiple platforms, others deliberately contain relationships within a single platform. Third, to foreground inequality by asking who possesses the capacity for such strategic navigation and whose participation is structurally constrained before it begins.
By centring algorithmic sociality as an analytic lens, the panel addresses a gap between platform studies, which emphasise infrastructural and economic logics, and research on digital social life, which often treats algorithms as background conditions rather than active mediators of connection. The five papers provide empirical grounding for how algorithmic sociality operates across different populations, platforms, and contexts, revealing that in recommendation-driven environments, the distinction between human-algorithm relations and relations with other people is not a binary but a continuum.
The panel brings together researchers across four institutions with expertise spanning Western and Chinese social media platforms. All presentations draw on qualitative methods including interviews and ethnography, contributing to methodological conversations about studying human-algorithm relations empirically.
Panel - From Creative Class to Popular Class: TikTokization, AI, and the Standardization of Art, Media, and Platform Culture
Adam Arvidsson, Roberto Graziano (University of Naples Federico II), Maitrayee Deka (University of Essex), Sabrina Bellafronte (University of Naples Federico II), Alessandro Gandini (University of Milan), Guo Jianpeng, Vincenzo Laezza (University of Naples Federico II)Studio 2, ARC
The objective of the panel is to probe the existence of a cultural transition from the creative class to the popular class. The last few years have witnessed a profound transformation in the hegemony of the creative class on social networks. The global success of TikTok has legitimized the creative class as a ‘popular class’, intended as a bottom-up creative class emerging from popular culture. As several recent studies have shown (Arvidsson et al., 2025; Sujon & Ntalla, 2025; McLean et al., 2025), popular culture has reshaped and repopulated the Chinese social platform, launching trends and memes that have gone viral and influenced virtually every domain of social life, especially those connected to art, communication, and media.
This communicative shift, which we may broadly refer to as PoP, characterized by the adoption of new aesthetic criteria and content primarily oriented toward a young and mass audience, is now penetrating many other platforms. In digital sociology, scholars describe an ongoing process of TikTokization across mainstream environments. On one side, this process is technical: platforms such as Instagram, YouTube, and Spotify emulate TikTok’s layout, design, and formats, from short vertical videos (Reels, Shorts) to engagement-driven recommendation algorithms, as noted by Firth (2025) in TikTok as Television. On the other side, it is deeply cultural: new modes of expression, everyday practices, and relationships between consumers and goods, in other words, habitus, have become distinctly popular and are now dominant ways of being online.
Adding to this transformation is the role of artificial intelligence, which is increasingly accessible as a tool of popular use rather than a niche innovation, as exemplified by phenomena such as AI slop and Italian brainrot. In this panel, we observe the paradigmatic reconfiguration of the creative class, exploring how this new popular creative class reshapes the cultural and transmedial economies of platforms. We also question what is happening, and what might happen next, as these new creators guide cultural trends from below.
At the same time, we investigate the practices of the digital middle class, which appears to be withdrawing from platforms through “digital detoxes” or more radical forms of escape (Gregg, 2018). The middle class, once at ease in a digital world that rewarded cultural capital, now struggles to recognise itself in an ecosystem increasingly shaped by popular logics. Only through an ethnographic glance can the human behind the machines be excavated, whose more visible selves are platform-dominated, while at the same time developing a critique of many online practices, at least in a reflective zone.
This panel provokes interventions at the level of platforms that act in a standardised fashion, with far-reaching effects on the commercialisation of culture, but at the same time it also invites contributions that observe cracks in the system as a form of human pushback, and how, by itself, it projects its own unravelling.
Guiding Questions (non-exhaustive)
- With the disruptive entry of popular culture into the platform economy, what hybridizations are emerging?
- What happens when the creative class is no longer the domain of the middle class but of the popular class?
- How does content creation evolve under this new cultural and technical regime?
- What can members of popular culture do with the immense creative potential of AI?
- How are relations between art and media being reshaped?
- Could escaping from platforms and rediscovering older forms of sociability become the new frontier for the middle class?
12:10 pm - 1:30 pm Lunch Break
Lunch Break 🍝 (not provided/self-organised)
off-campus
Attendees may wish to consider local cafes and bars, including along nearby Byres Road. Details of recommendations are here
1:30 pm - 3:00 pm Afternoon Workshops (1)
Workshop - Would a Poem by Any Other Platform Sound As Sweet?: Examining Social Media Metrics through Sentiment Analysis (1)
JuEunhae Knox (University of Stirling)Seminar Suite A, ARC
This workshop is structured around three key objectives, moving from conceptual framing through methodological comparison to practical implementation.
1) My first aim is demonstrating how platform infrastructures differ in how they regulate the dynamics of digital cultural objects, including audience commentary itself. In dialogue with actor-network perspectives, I seek to position platforms not as neutral environments but as active forces that condition participation and visibility, and reception. By exploring the ways audience responses are divergently prioritised, nested, or hidden on TikTok and Instagram, the workshop enables participants to test how audience responses become embedded within digital-cultural objects themselves and study the impact that distinct platform architectures exert upon supposedly independent comments.
2) The workshop then models a parallel convergent approach in which qualitative and quantitative analyses are used alongside one another rather than in opposition. Through controlled comparative case studies of cross-platform poetry, attendees move between critical discourse analysis and aggregate examination of commentary patterns. By exploring how each mode of inquiry challenges and enriches the other, participants will examine whether the effects of algorithmic curation on engagement dynamics become more visible through mixed methods.
3) A final core objective is equipping attendees with hands-on experience with accessible tools for ethically gathering and analysing platform commentary, including an introduction to responsible data extraction practices through Python-based notebooks. Working with sentiment scoring and thematic analysis, participants contrast how different models generate disparate readings of the same dataset. This process highlights where automated classification diverges from human evaluation, critically reflecting how our methodological choices shape interpretation of platform-mediated engagement.
Workshop - Collaging the Datafied Self: Mapping Postdigital Subjectivity through Creative Methods (1)
Liv Owens (City St George's, London), Chiara Fehr (UCL Institute of Education)Seminar Suite B, ARC
This workshop aims to demonstrate the value of creative methodologies in researching the affective lived experience of post-digital, datafied subjects. We argue that communal arts-based practices of disassembling and re-assembling generate meaningfully reflexivity around the fragmentation of self which users are subjected to on social media. Ultimately this workshop is proposed as part of a methodology for those researching datafication amongst a variety of contexts.
As digital platforms increasingly mediate everyday life, users experience themselves as collections of data points, behavioural predictions, and algorithmic profiles. These fragmented representations generate diverse affective realities and contradictions that are difficult to access through conventional, screen-based methods alone.
The primary objective of the session is to demonstrate how creative, participatory, craft-based research methods can surface tactic forms of knowledge that are often overlooked in digital research. By engaging participants in hands-on collage-making, the workshop will show how material practices can render postdigital datafication processes tangible and discussable.
A second objective is to facilitate participants’ exploration of their own experiences as datafied bodies, foregrounding how digital systems actively shape feelings, behaviours, and self-understandings. Through a guided creative practice, participants will be encouraged to reflect on the tension between their active online self-representation and the processes of data capture, profiling, and algorithmic inference that occur covertly, beyond their control or visibility.
Finally, the workshop seeks to equip participants with transferable methodological tools that can be applied in their own research and teaching. Participants will leave with a critical understanding of how creative methods can be used to investigate postdigital subjectivity. Additionally, they will gain practical experience in facilitating participatory sessions that centre communal and creative reflexivity.
Workshop - Resurrecting platform pasts: A workshop for research in a changing platform landscape (1)
Frances Corry (University of Pittsburgh), Chelsea Butkowski (American University's School of Communication)Seminar Suite C, ARC
Scholars have been writing about social media platforms (as we know them) for nearly thirty years. Recently, the social media ecosystem has undergone a series of rapid changes, as major platforms restructure, de-centralized platforms grow, and new platforms emerge. This workshop will allow participants to reflect on the shifting nature of social media research in this time as echoed in the shifting platform landscape itself.
In this workshop, we will ask participants to reflect on the legacies of salient social media scholarship examining platforms (like Vine, Fotolog, MySpace, Livejournal, GeoCities, FriendFeed, Orkut and iWiW) that are today significantly changed or defunct, to address what we can learn when we revisit social media research insights after the object of study has receded or no longer exists. Which research insights are specific to a platform being studied, and which observations—about community, self-presentation, privacy, publicity, virality, and influence—continue, or are intensified in new environments, and in what ways?
At the end of our session, we hope to have built momentum for a collaborative effort that can address major intellectual threads in social media scholarship across time and platforms.
During our workshop, we aim to 1) create an intellectual foundation for studying both consistency and change across the platform environment. This will be accomplished through activities that ask participants to reflect on how social media research has changed as platforms themselves have changed. We hope to accomplish this in part by 2) connecting scholars inter- and intra-generationally, especially connecting early career social media scholars with more established scholars who may have direct experience studying platforms that are now considered defunct. This establishes the basis for the tangible outcome of this workshop, which is to 3) develop a collaborative scholar network and, in the future, an edited volume on “resurrecting platform pasts.”
Workshop - Beyond the Hairball: An Applied Approach to Social Network Analysis with Communalytic (1)
Anatoliy Gruzd (Ted Rogers School of Management), Philip Mai (Toronto Metropolitan University)Studio 2, ARC
The primary objective of this tutorial is to demystify Social Network Analysis (SNA) for interdisciplinary scholars and equip them with the methodological tools to apply relational thinking to social media data. As social media platforms are inherently networked structures, standard statistical methods often fail to capture the complex interdependencies between users, content, and interactions.
This tutorial has three core learning objectives. First, we aim to ground participants in the theoretical foundations of SNA, enabling them to formulate research questions that move beyond attribute-based analysis (e.g., "who posted this?") to relational analysis (e.g., "how did this information diffuse?"). We will cover key concepts such as centrality, homophily, and structural roles within the context of platforms like Bluesky and Reddit.
Second, the session will provide hands-on technical training on Communalytic (https://communalytic.org/), a research platform for collecting and analyzing social media data. Participants will learn how to use this web-based tool to collect data, visualize communication patterns, and prepare datasets for advanced analysis; all without requiring prior coding knowledge.
Third, we aim to foster critical visual literacy. Network visualizations are often aesthetically pleasing but analytically opaque. We will show participants how to use Communalytic’s built-in Network Analyzer Module to identify latent community structures and influential actors.
3:00 pm - 3:20 pm Coffee Break
3:20 pm - 4:50 pm Afternoon Workshops (2)
Workshop - Would a Poem by Any Other Platform Sound As Sweet?: Examining Social Media Metrics through Sentiment Analysis (2)
JuEunhae Knox (University of Stirling)Seminar Suite A, ARC
This workshop is structured around three key objectives, moving from conceptual framing through methodological comparison to practical implementation.
1) My first aim is demonstrating how platform infrastructures differ in how they regulate the dynamics of digital cultural objects, including audience commentary itself. In dialogue with actor-network perspectives, I seek to position platforms not as neutral environments but as active forces that condition participation and visibility, and reception. By exploring the ways audience responses are divergently prioritised, nested, or hidden on TikTok and Instagram, the workshop enables participants to test how audience responses become embedded within digital-cultural objects themselves and study the impact that distinct platform architectures exert upon supposedly independent comments.
2) The workshop then models a parallel convergent approach in which qualitative and quantitative analyses are used alongside one another rather than in opposition. Through controlled comparative case studies of cross-platform poetry, attendees move between critical discourse analysis and aggregate examination of commentary patterns. By exploring how each mode of inquiry challenges and enriches the other, participants will examine whether the effects of algorithmic curation on engagement dynamics become more visible through mixed methods.
3) A final core objective is equipping attendees with hands-on experience with accessible tools for ethically gathering and analysing platform commentary, including an introduction to responsible data extraction practices through Python-based notebooks. Working with sentiment scoring and thematic analysis, participants contrast how different models generate disparate readings of the same dataset. This process highlights where automated classification diverges from human evaluation, critically reflecting how our methodological choices shape interpretation of platform-mediated engagement.
Workshop - Collaging the Datafied Self: Mapping Postdigital Subjectivity through Creative Methods (2)
Liv Owens (City St George's, London), Chiara Fehr (UCL Institute of Education)Seminar Suite B, ARC
This workshop aims to demonstrate the value of creative methodologies in researching the affective lived experience of post-digital, datafied subjects. We argue that communal arts-based practices of disassembling and re-assembling generate meaningfully reflexivity around the fragmentation of self which users are subjected to on social media. Ultimately this workshop is proposed as part of a methodology for those researching datafication amongst a variety of contexts.
As digital platforms increasingly mediate everyday life, users experience themselves as collections of data points, behavioural predictions, and algorithmic profiles. These fragmented representations generate diverse affective realities and contradictions that are difficult to access through conventional, screen-based methods alone.
The primary objective of the session is to demonstrate how creative, participatory, craft-based research methods can surface tactic forms of knowledge that are often overlooked in digital research. By engaging participants in hands-on collage-making, the workshop will show how material practices can render postdigital datafication processes tangible and discussable.
A second objective is to facilitate participants’ exploration of their own experiences as datafied bodies, foregrounding how digital systems actively shape feelings, behaviours, and self-understandings. Through a guided creative practice, participants will be encouraged to reflect on the tension between their active online self-representation and the processes of data capture, profiling, and algorithmic inference that occur covertly, beyond their control or visibility.
Finally, the workshop seeks to equip participants with transferable methodological tools that can be applied in their own research and teaching. Participants will leave with a critical understanding of how creative methods can be used to investigate postdigital subjectivity. Additionally, they will gain practical experience in facilitating participatory sessions that centre communal and creative reflexivity.
Workshop - Resurrecting platform pasts: A workshop for research in a changing platform landscape (2)
Frances Corry (University of Pittsburgh), Chelsea Butkowski (American University's School of Communication)Seminar Suite C, ARC
Scholars have been writing about social media platforms (as we know them) for nearly thirty years. Recently, the social media ecosystem has undergone a series of rapid changes, as major platforms restructure, de-centralized platforms grow, and new platforms emerge. This workshop will allow participants to reflect on the shifting nature of social media research in this time as echoed in the shifting platform landscape itself.
In this workshop, we will ask participants to reflect on the legacies of salient social media scholarship examining platforms (like Vine, Fotolog, MySpace, Livejournal, GeoCities, FriendFeed, Orkut and iWiW) that are today significantly changed or defunct, to address what we can learn when we revisit social media research insights after the object of study has receded or no longer exists. Which research insights are specific to a platform being studied, and which observations—about community, self-presentation, privacy, publicity, virality, and influence—continue, or are intensified in new environments, and in what ways?
At the end of our session, we hope to have built momentum for a collaborative effort that can address major intellectual threads in social media scholarship across time and platforms.
During our workshop, we aim to 1) create an intellectual foundation for studying both consistency and change across the platform environment. This will be accomplished through activities that ask participants to reflect on how social media research has changed as platforms themselves have changed. We hope to accomplish this in part by 2) connecting scholars inter- and intra-generationally, especially connecting early career social media scholars with more established scholars who may have direct experience studying platforms that are now considered defunct. This establishes the basis for the tangible outcome of this workshop, which is to 3) develop a collaborative scholar network and, in the future, an edited volume on “resurrecting platform pasts.”
Workshop - Beyond the Hairball: An Applied Approach to Social Network Analysis with Communalytic (2)
Anatoliy Gruzd (Ted Rogers School of Management), Philip Mai (Toronto Metropolitan University)Studio 2, ARC
The primary objective of this tutorial is to demystify Social Network Analysis (SNA) for interdisciplinary scholars and equip them with the methodological tools to apply relational thinking to social media data. As social media platforms are inherently networked structures, standard statistical methods often fail to capture the complex interdependencies between users, content, and interactions.
This tutorial has three core learning objectives. First, we aim to ground participants in the theoretical foundations of SNA, enabling them to formulate research questions that move beyond attribute-based analysis (e.g., "who posted this?") to relational analysis (e.g., "how did this information diffuse?"). We will cover key concepts such as centrality, homophily, and structural roles within the context of platforms like Bluesky and Reddit.
Second, the session will provide hands-on technical training on Communalytic (https://communalytic.org/), a research platform for collecting and analyzing social media data. Participants will learn how to use this web-based tool to collect data, visualize communication patterns, and prepare datasets for advanced analysis; all without requiring prior coding knowledge.
Third, we aim to foster critical visual literacy. Network visualizations are often aesthetically pleasing but analytically opaque. We will show participants how to use Communalytic’s built-in Network Analyzer Module to identify latent community structures and influential actors.
