Dear Colleagues,
Welcome to the 11th International Conference on Social Media and Society (#SMSociety). For those of you who are new to the conference – WELCOME ABOARD! To those of you who are returning – We are so glad to have you back! We are all very delighted to have you joined us virtually this year!
As a way to support our research community and to advance its scholarship during the pandemic, we have waived all registration fees for the virtual conference, covered the administrative and setup cost of hosting the conference virtually as well as the publishing and copy-editing costs of the conference proceedings.
For attendees who are new to our research community, #SMSociety is an annual gathering of leading social media researchers from around the world. It is the premier venue for sharing and discovering new peer-reviewed interdisciplinary research on how social media platforms impact society. Organized by the Social Media Lab at the Ted Rogers School of Management at Ryerson University, #SMSociety provides participants with opportunities to exchange ideas, present original research, learn about recent and ongoing studies, and network with peers.
This year’s conference is convened in partnership with colleagues from DePaul University College of Communication, Studio Chi and the College of Computing and Digital Media in Chicago.
New for 2020, authors of the accepted WIP and full papers were invited to pre-record their presentations as a 5-min spotlight talk. Their videos will now constitute as a presentation at this year’s conference. As you watch each of 83 presentations, we encourage you to use YouTube’s commenting feature to provide feedback and engage with the authors.
We hope that you will find the presentations from this year’s conference valuable and informative.
Search the table using keywords, author(s) names or paper titles.
Note: Don’t miss the opportunity to learn about some of the latest social media research from around the world. Following the authors’ wishes, some videos are only available for a limited period of time (10 days till August 1st, 2020 ), while others will remain public for one year (until August 1st, 2021).
| Track | Paper Type | Title | Authors | Keywords |
|---|---|---|---|---|
| TRACK 1: Bots, Bad Actors, Anti-social | “We were survivors together”: Emergent Themes from the Sympathy Sockpuppets Pilot Study | Devon Greyson and Kaitlin Costello | online communities online deception disinformation |
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| TRACK 1: Bots, Bad Actors, Anti-social | Analyzing Twitter Bot Activity on Academic Articles | Ashiqur Rahman, Venkata Devesh Reddy Seethi, Simon Shulgan, Rui Zhang, Ehsan Mohammadi and Hamed Alhoori | Social Media Altmetric Botometer Spam Metric Bot Machine Learning |
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| TRACK 1: Bots, Bad Actors, Anti-social | Can legal sentences reduce online hate? In-depth Interviews with legally sentenced online offenders | Sebastian E.M. Weingartner and Lea I. Stahel | Online hate Online aggression Countermeasures Legal sentences In-depth interview Context collapse Effectivenes of sanctions |
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| TRACK 1: Bots, Bad Actors, Anti-social |  | Characterizing Online Vandalism: A Rational Choice Perspective | Kaylea Champion | rational choice RCT vandalism wikipedia anonymity graffiti online community |
| TRACK 1: Bots, Bad Actors, Anti-social | | Fair Game: The Effects of Target Identity, Attack Topic and Role-Relevance in the Judgement of Online Aggression | Kimberley R. Allison, Kay Bussey and Naomi Sweller | celebrity cyberbullying desensitization moral disengagement online aggression |
| TRACK 1: Bots, Bad Actors, Anti-social | The Attention Economy of Online Harassment | Lea Stahel | Capital Field theory Journalists Online harassment Online hate Shaming Survey Social media |
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| TRACK 2: Digital Methods | | Analyzing Public Discourse on Social Media With a Geographical Context: A Case Study of 2017 Tax Bill | Jaehee Park and Ming-Hsiang Tsou | Public discourse PMI content analysis social network analysis |
| TRACK 2: Digital Methods | | Coordinated Link Sharing Behavior as a Signal to Surface Sources of Problematic Information on Facebook | Fabio Giglietto, Nicola Righetti, Luca Rossi and Giada Marino | Coordinated Inauthentic Behaviour Italian election |
| TRACK 2: Digital Methods | | Diversity from Emojis and Keywords in Social Media | Melanie Swartz, Andrew Crooks and William Kennedy | social media emoji diversity elections political campaigns |
| TRACK 2: Digital Methods | | NivaDuck - A Scalable Pipeline to Build a Database of Political Twitter Handles for India and the United States | Anmol Panda, Andre Gonawela, Sreangsu Acharyya, Dibyendu Mishra, Mugdha Mohapatra, Ramgopal Chandrasekaran and Joyojeet Pal | social media politics archive india united states |
| TRACK 2: Digital Methods | Scientific Communication Networks: Tracking Victorian and Twenty-First Century Communication with Social Network Analysis | Bertrum MacDonald, Anatoliy Gruzd and Valerie Collins | Scientific Communication Scholarly Networks Correspondence Networks |
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| TRACK 2: Digital Methods | | The Neil deGrasse Tyson Problem: Methods for Exploring Base Memes in Web Archives | Amelia Acker, Anne C. Loos and Julia Sufrin | Base memes language detection Meme Generator web archives |
| TRACK 3: Discourse and Public Opinion | Alt-Right Discourses as Reactionary Religious Rhetoric in "Mormon Twitter" | Spencer Greenhalgh and Amy Chapman | alt-right Mormonism religion |
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| TRACK 3: Discourse and Public Opinion | Are Saturdays Still for the Boys? Old Row, Social Media, and the Persistence of Heteronormativity in Southern Universities | Travis Wagner and Gavin Weiser | college campuses fraternity culture institutional diversity normality |
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| TRACK 3: Discourse and Public Opinion | | Comparative Discourse Analysis using Topic Models: Contrasting Perspectives on China from Reddit | Zachary Stine and Nitin Agarwal | Comparative discourse analysis topic models computational social science information theory |
| TRACK 3: Discourse and Public Opinion | | Understanding Perceptions and Attitudes toward Genetically Modified Organisms on Twitter | Inyoung Jun, Yunpeng Zhao, Xing He, Rania Gollakner, Christa Court, Olga Munoz, Jiang Bian, Ilaria Capua and Mattia Prosperi | Genetically modified organism social media text mining topic modeling sentiment analysis crowd surveillance |
| TRACK 3: Discourse and Public Opinion | Uptake, Polymorphism, and Memetic Construction within #HimToo | Chamil Rathnayake | Media Events Networked Events Social Network Analysis Polymorphism |
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| TRACK 4: Health & Wellbeing | “Here’s How TikTok Saved My Life”: #Healthcare and #Medical TikToks as Public Health Announcements | Lauren Rouse | TikTok Video sharing Medicine Healthcare Public Service Announcements |
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| TRACK 4: Health & Wellbeing | Appropriation of social media by Turner Syndrome patients: mediatization of health through communication devices | Maria Do Carmo Falchi | Social Media Health Communication Turner Syndrome |
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| TRACK 4: Health & Wellbeing | Exploring the Potential to Improve Detection of Depressive Symptoms on SNSs among Latinx Adolescents | Katherine Craig, Celeste Campos-Castillo and Linnea Laestadius | SNSs depression adolescents Latinx detection emotional somatic |
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| TRACK 4: Health & Wellbeing | Perceptions of Automated Alerts for Self-harm on Social Media among Latinx Adolescents | Linnea Laestadius, Katherine Craig and Celeste Campos-Castillo | health digital phenotyping ethics adolescents |
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| TRACK 4: Health & Wellbeing | The Experience and Development of Social Media Addiction: A Grounded Theory Study | Yalin Sun | social media addiction Facebook addiction college student social media use grounded theory |
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| TRACK 5: Marketing & Outreach | Does Recognition on Social Media Positively Contribute to Volunteer Motivation and Retention? | Heather Kent and Julie Dillard | Volunteers Social Media Recognition Motivation |
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| TRACK 5: Marketing & Outreach | Pup-ularity Contest: The Practices of Popular Animal Influencers on Instagram | Jenna Jacobson, Jaigris Hodson and Robert Mittelman | Instagram Influencers Animals Branding Social Media Strategy |
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| TRACK 5: Marketing & Outreach | Social Media & the Memeification of Marketing: Exploring How Brands Interact with Consumers on TikTok | Pilar Castro González and Jenna Drenten | TikTok internet memes social media marketing advertising consumer creativity |
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| TRACK 5: Marketing & Outreach | | The participative turn in Museum: The online facet | Melisa Diaz Lema and Michela Arnaboldi | museums cultural participation social media user engagement |
| TRACK 5: Marketing & Outreach | Understanding Women Social Media Users as Commodity Producers in the New Media through Political Economy Approach | Eda Ozcan Yilmaz, Esra Ince Ozer and Arzu Kalkan | New Media Political Economy Labor E-Commerce Commodification |
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| TRACK 6: Misinformation | | I Reason Who I am? Identity Salience Manipulation to Reduce Motivated Reasoning in News Consumption | Magdalena Wischnewski and Nicole Krämer | Motivated Reasoning Identity Protection Cognition Identity Salience Misinformation Anger |
| TRACK 6: Misinformation | | Mapping the Narrative Ecosystem of Conspiracy Theories in Online Antivaccination Discussions | Joshua Introne, Ania Korsunska, Leni Krsova and Zefeng Zhang | Narratives Conspiracy Theories Social Media Misinformation |
| TRACK 6: Misinformation | News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream and Marginal News | Axel Bruns and Tobias Keller | fake news misinformation disinformation social media news dissemination |
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| TRACK 7: Online & Offline Communities | "Everyone has that one friend who spams a lot": Pet social media, follower fragmentation, and the imagined oversharer | Jessica Maddox | social media pets audiences community imagined audience |
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| TRACK 7: Online & Offline Communities | Crowdfunding Cis-temic Gender Inequality: Unintended Consequences of the #TransCrowdFund Movement on Twitter | Jenna Drenten | transgender crowdfunding marginalization peer-to-peer payment |
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| TRACK 7: Online & Offline Communities | Expression or suppression? The representation of diverse neighbourhood voices within a local community Facebook group | Nick Foard | Community Neighbourhood Local Representation Identity |
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| TRACK 7: Online & Offline Communities | German right-wing online communities on Russian social media platform VK | Vadim Voskresenskii | right-wing censorship online communities |
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| TRACK 7: Online & Offline Communities | Social Support for Strained Ties: Family Communication over Social Media for People Experiencing Homelessness | Will Marler | homelessness poverty social support social capital family communication |
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| TRACK 8: Politics | | Exploring Political Ad Libraries for Online Advertising Transparency: Lessons from Germany and the 2019 European Elections | Juan Carlos Medina Serrano, Orestis Papakyriakopoulos and Simon Hegelich | political campaigns ad libraries social media European elections transparency |
| TRACK 8: Politics | | Leader or Party?: Personalization in Twitter Political Campaigns during the 2019 Indian Elections | Ashwin Rajadesingan, Anmol Panda and Joyojeet Pal | personalization social media politics elections campaigns |
| TRACK 8: Politics | Studying Toxicity on Twitter during the 2019 Federal Election in Canada | Anatoliy Gruzd, Philip Mai, Raquel Recuero and Felipe Soares | social media online violence politics toxicity |
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| TRACK 8: Politics | Tweeting Climate Change Disagreement: How Climate Change Accepters and Deniers Utilized the Twitter Quote Retweet Function in the Context of 2016 U.S. Presidential Election | Jill Hopke, Jeff Hemsley and Jiyoung Lee | Twitter Political polarization Information diffusion Selective exposure Quote retweets |
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| TRACK 8: Politics | | Why Doesn’t Fact-Checking Work? The Mis-Framing of Division on Social Media in Japan | Hiroyuki Fujishiro, Kayo Inamasu and Mone Saito | Social media Online division Fact-checking Fake News Journalism Xenophobia |
| TRACK 9: Privacy, Security, Trust | | Building Trustworthiness in Computer-Mediated Introduction: A Facet-Oriented Framework | Angela Borchert, Nicolás Díaz Ferreyra and Maritta Heisel | computer-mediated trustworthiness trust social media computer-mediated introduction online dating sharing economy |
| TRACK 9: Privacy, Security, Trust | Internet Surveillance and its chilling effect on the willingness to speak up | Putri Limilia, Sri Seti Indriani and Preciosa Alnashava Janitra | Internet surveillance Chilling effect Willingness to speak up Spiral of silence Social media |
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| TRACK 9: Privacy, Security, Trust | Understanding the role of social media in trust in news: A multi-method case study of Finland | Minna Aslama Horowitz, Janne Matikainen, Markus Ojala, Johanna Jääsaari | trust news social media journalism audiences |
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| TRACK 10: Use & Users | “Being connected to my Shuswap family in the South”- A study to understand the social media experiences of Indigenous youth in northern and rural British Columbia | Omolara Odulaja | Indigenous Youth Cultural Engagement Social Media Institutional regulation |
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| TRACK 9: Privacy, Security, Trust | Data-Driven Surveillance of Queer Bodies: The Case of AI Gaydar | Yidong Wang and Xerxes Minocher | artificial intelligence technology ethics datafication surveillance queer body gaydar research |
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| TRACK 10: Use & Users | | Examining the evolution of mobile social payments in Venmo | Clive Unger, Dhiraj Murthy, Amelia Acker, Ishank Arora and Andy Chang | Social network analysis social payment platforms social graphs community detection mobile payments mobile apps Venmo |
| TRACK 10: Use & Users | | Hesitation While Posting: A Cross-Sectional Survey of Sensitive Topics and Opinion Sharing on Social Media | Parush Gera, Nadia Thomas and Tempestt Neal | selective posting spiral of silence hesitation social media cross sectional survey sensitive topics |
| TRACK 10: Use & Users | | How do Digital Divides Determine Social Media Users’ Aspirations to Influence Others? | Sanna Malinen, Aki Koivula and Ilkka Koiranen | Online influence Online participation Digital Divide Survey |
| TRACK 10: Use & Users | | Sociality Under Siege. A Qualitative Study on Youth and Social Media in the West Bank | Andrea Miconi | Social media ethnography qualitative research Palestine |
| TRACK 10: Use & Users | Understanding how young adult activists engage with news on social media | Winston Teo | Social news Citizen participation Social media information control activism |
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| TRACK 1: Bots, Bad Actors, Anti-social | | Communicative Constitution of Illicit Online Trade Collectives: An Exploration of Darkweb Market Subreddits | K. Hazel Kwon and Chun Shao | Dark web illicit communities of practice communicative constitution of organization cryptomarket cybercrime |
| TRACK 1: Bots, Bad Actors, Anti-social | Identifying Incel: Gendered Processes of Social Categorization in the Manosphere | Katherine Furl | gendered essentialism in-group favoritism modified grounded theory social identity masculinity |
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| TRACK 1: Bots, Bad Actors, Anti-social | | Identifying Victim Blaming Language in Discussions about Sexual Assaults on Twitter | Ashima Suvarna, Grusha Bhalla, Shailender Kumar and Ashi Bhardwaj | Sexual assault rape victim blame social media deep learning classification |
| TRACK 1: Bots, Bad Actors, Anti-social | | It´s the aggression, stupid! - An examination of commenters’ motives for using incivility in online political discussions. | Jan P. Kluck and Nicole C. Krämer | Incivility online political discussions motivation user comments |
| TRACK 1: Bots, Bad Actors, Anti-social | | Regulating Digital Harm Across Borders: Exploring a Content Platform Commission | Wren Elhai | Digital harm government regulation certification intermediary liability self-regulation social media human rights |
| TRACK 2: Digital Methods | | Analyzing Hate Speech with Incel-Hunters’ Critiques | Yisi Sang and Jeffrey Stanton | Content moderation automated moderation semi-automated moderation online communities Incel hate speech |
| TRACK 3: Discourse and Public Opinion | Anonymity and Persuasiveness in Wikipedia’s Articles for Deletion Discussions | Yimin Xiao and Lu Xiao | Anonymity Persuasion Wikipedia AfD Identity disclosure |
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| TRACK 3: Discourse and Public Opinion | Networked Academics: a comparative analysis of discourse patterns in online academic discussion groups. | Subhasree Sengupta | discussion groups disclosure content analysis identity community norms |
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| TRACK 3: Discourse and Public Opinion | Probing for Hate and Incivility among Networked Publics Discussing Religion on Twitter | Sharon Meraz | Religion networks partisan religious Twitter disinformation hate groups |
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| TRACK 3: Discourse and Public Opinion | Twitter and Resilience Planning: A Semantic Networked Framing Analysis of #CycloneIdai | Kendal Tyson | Semantic Networks Networked Framing Resilience Climate Change |
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| TRACK 4: Health & Wellbeing | | Breaking Up is Hard to Do, Especially When Facebook Won’t Let You | Erin Spottswood and Christopher Carpenter | Social network sites interpersonal communication relationships hyperperception |
| TRACK 4: Health & Wellbeing | Striving for Social Media Reduces the Ability to Filter Out Visual Distractors | Christina Koessmeier and Oliver B Büttner | social media distraction attention fear of missing out social exclusion |
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| TRACK 4: Health & Wellbeing | Suicidal Ideation on Reddit’s /r/SuicideWatch | Brent Davis, Renee Hunt, Daniel Lizotte, Arlene MacDougall and Kamran Sedig | Suicide Data Mining Natural Language Processing Machine Learning Big Data Public Health |
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| TRACK 5: Marketing & Outreach | Appealing to the Crowd: An Initial Analysis of Crowdfunding Campaigns in Asia | Siti Nuruljannah Binte Baharudin, Stacy Sarah Seok Hwee Seow, Siti Nadzirah Binte Samsudin and Chei Sian Lee | Online crowdfunding Appeal Modes Online community Kickstarter Asia |
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| TRACK 5: Marketing & Outreach | We (MOSTLY) Carry Guns for the Internet: Relational Labor, Social Hacking and Chasing Digital Clout by Black Male Youth in Chicago’s Drill Rap Scene | Jabari M. Evans, MSW | Hip-Hop Social Networking Connected Learning Urban Ethnography Digital Youth DIY Marketing Personal Branding Racial Capital |
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| TRACK 6: Misinformation | Fake news and its power in agenda setting: An analysis of Nigerian President Muhammadu Buhari's purported marriage story with his minister. | Murtala Salihu and Ahmad Lawal | Fake news Agenda setting Social media Content analysis |
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| TRACK 6: Misinformation | | Social Media and Credibility: Civil Society Organizations in Mongolia | Undrah Baasanjav | platform affordances focus Group Interviews information literacy media literacy misinformation disinformation surveillance |
| TRACK 6: Misinformation | | Twitter as health information source: Exploring the parameters affecting dementia-related tweets | Fatimah Alhayan and Diane Pennington | Twitter Credibility Bots Dementia Alzheimer’s |
| TRACK 6: Misinformation | | Which cues are credible? – The relative importance and interaction of expertise, likes, shares, pictures and involvement while assessing the credibility of politicians’ Facebook postings | Judith Meinert and Nicole C. Krämer | Social media credibility judgments cue information processing |
| TRACK 7: Online & Offline Communities | An Intersectional Analysis of #MeToo: Effects of Viral Audience on Established Support Communities | Alicia Boyd and Breanna McEwan | Whiteness Intersectionality Twitter #MeToo Critical Analysis Feminist Analysis Viral Hashtags |
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| TRACK 7: Online & Offline Communities | | Characterizing the Evolution of Communities on Reddit | Humphrey Appiah Mensah, Sucheta Soundarajan and Lu Xiao | community growth online community evolution of online communities language patterns |
| TRACK 7: Online & Offline Communities | Collectivising Hashtags: An Impoverished Form of Solidarity | Claire Fitzpatrick | Collectivising Hashtags Affordances Vulnerability Diversity Critical Feminist Theory |
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| TRACK 8: Politics | | Populism by the people: An analysis of online comments in Portugal and Spain | Belén Fernández García and Susana Salgado | Populism People Online comments Content Analysis |
| TRACK 8: Politics | Self-Presenting Strategies and Visual Frames of Political Leaders on Instagram: Evidence from the Eventful 2019 Istanbul Mayoral Elections | Dilek Melike Uluçay and Gizem Melek | Instagram Images Self-framing Visual frame analysis 2019 İstanbul Mayoral Election |
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| TRACK 8: Politics | | The homogeneity of right-wing populist and radical content in YouTube recommendations | Daniel Röchert, Muriel Weitzel and Björn Ross | Filter bubble Network Analysis YouTube right-wing populism |
| TRACK 9: Privacy, Security, Trust | “Avocado is a Must”: The impact of social class and identity on viewers’ perception of Turkish morning routine videos | Alkım Yalın | morning routine videos viewer comments social media YouTube cultural discourse analysis ethnography of communication |
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| TRACK 9: Privacy, Security, Trust | | Applying Protection Motivation Theory to Predict Facebook Users’ Withdrawal and Disclosure Intentions | Yannic Meier, Johanna Schäwel, Elias Kyewski and Nicole C. Krämer | privacy protection motivation social network site self-disclosure fear-appeal social norms |
| TRACK 9: Privacy, Security, Trust | Great Profile? The Exposure of Information Security Vulnerabilities through LinkedIn Profile Information | Mi Zhou, Tawei David Wang and Yenyao Wang | social media information security |
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| TRACK 9: Privacy, Security, Trust | Trade-offs between privacy and social good during the Covid-19 pandemic | Clara Hanson, Ka-Yuet Liu | Privacy Heuristics Stigma Experiment |
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| TRACK 10: Use & Users | Contextualizing the Participation Divide: Digital Inequalities in Politics, Health, Culture, Commerce and Education | Christian Hoffmann and Christoph Lutz | digital inequality political participation participation divide |
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| TRACK 10: Use & Users | Gaming Affordances of SNS: How Activists Leverage Digital Tools | Diana Casteel | Activism Social Networking Sites Affordances Visibility Imagined Affordances Constraints |
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| TRACK 10: Use & Users | | Mass Media Consumption and Sexual Image Sharing from a Social Cognitive Perspective | Zhiying Yue and Michael Stefanone | Social cognitive theory Reality television Social media Sexual image sharing |
| TRACK 10: Use & Users | The social media lives of top CEOs | Patrick McHugh, Marcel Smorszczewski and Ellen Macaruso | CEO social media adoption |