#SMSociety 2020 Conference Presentations

Dear Colleagues,

Welcome to the 11th International Conference on Social Media and Society (#SMSociety). For those of you who are new to the conference – WELCOME ABOARD! To those of you who are returning – We are so glad to have you back! We are all very delighted to have you joined us virtually this year!

As a way to support our research community and to advance its scholarship during the pandemic, we have waived all registration fees for the virtual conference, covered the administrative and setup cost of hosting the conference virtually as well as the publishing and copy-editing costs of the conference proceedings.

For attendees who are new to our research community, #SMSociety is an annual gathering of leading social media researchers from around the world. It is the premier venue for sharing and discovering new peer-reviewed interdisciplinary research on how social media platforms impact society. Organized by the Social Media Lab at the Ted Rogers School of Management at Ryerson University, #SMSociety provides participants with opportunities to exchange ideas, present original research, learn about recent and ongoing studies, and network with peers.

This year’s conference is convened in partnership with colleagues from DePaul University College of Communication, Studio Chi and the College of Computing and Digital Media in Chicago.

New for 2020, authors of the accepted WIP and full papers were invited to pre-record their presentations as a 5-min spotlight talk. Their videos will now constitute as a presentation at this year’s conference. As you watch each of 83 presentations, we encourage you to use YouTube’s commenting feature to provide feedback and engage with the authors.


We hope that you will find the presentations from this year’s conference valuable and informative.

Search the table using keywords, author(s) names or paper titles.

Note: Don’t miss the opportunity to learn about some of the latest social media research from around the world. Following the authors’ wishes, some videos are only available for a limited period of time (10 days till August 1st, 2020 ), while others will remain public for one year (until August 1st, 2021). See the column “Video Expiry Date” below.

HyperlinkTrackPaper TypeTitleAuthorsKeywordsVideo Expiry Date
TRACK 1: Bots, Bad Actors, Anti-social
WIP Paper
“We were survivors together”: Emergent Themes from the Sympathy Sockpuppets Pilot StudyDevon Greyson and Kaitlin Costelloonline communities
online deception
disinformation
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
WIP Paper
Analyzing Twitter Bot Activity on Academic ArticlesAshiqur Rahman, Venkata Devesh Reddy Seethi, Simon Shulgan, Rui Zhang, Ehsan Mohammadi and Hamed AlhooriSocial Media
Twitter
Altmetric
Botometer
Spam Metric
Bot
Machine Learning
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
WIP Paper
Can legal sentences reduce online hate? In-depth Interviews with legally sentenced online offendersSebastian E.M. Weingartner and Lea I. StahelOnline hate
Online aggression
Countermeasures
Legal sentences
In-depth interview
Context collapse
Effectivenes of sanctions
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
Characterizing Online Vandalism: A Rational Choice PerspectiveKaylea Championrational choice
RCT
vandalism
wikipedia
anonymity
graffiti
online community
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
Fair Game: The Effects of Target Identity, Attack Topic and Role-Relevance in the Judgement of Online AggressionKimberley R. Allison, Kay Bussey and Naomi Swellercelebrity
cyberbullying
desensitization
moral disengagement
online aggression
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
WIP Paper
The Attention Economy of Online HarassmentLea StahelCapital
Field theory
Journalists
Online harassment
Online hate
Shaming
Survey
Social media
7/31/2021
TRACK 2: Digital Methods
Full Paper
Analyzing Public Discourse on Social Media With a Geographical Context: A Case Study of 2017 Tax BillJaehee Park and Ming-Hsiang TsouPublic discourse
Twitter
PMI
content analysis
social network analysis
7/31/2021
TRACK 2: Digital Methods
Full Paper
Coordinated Link Sharing Behavior as a Signal to Surface Sources of Problematic Information on FacebookFabio Giglietto, Nicola Righetti, Luca Rossi and Giada MarinoCoordinated Inauthentic Behaviour
Facebook
Italian election
7/31/2021
TRACK 2: Digital Methods
Full Paper
Diversity from Emojis and Keywords in Social MediaMelanie Swartz, Andrew Crooks and William Kennedysocial media
emoji
diversity
elections
political campaigns
7/31/2021
TRACK 2: Digital Methods
Full Paper
NivaDuck - A Scalable Pipeline to Build a Database of Political Twitter Handles for India and the United StatesAnmol Panda, Andre Gonawela, Sreangsu Acharyya, Dibyendu Mishra, Mugdha Mohapatra, Ramgopal Chandrasekaran and Joyojeet Palsocial media
politics
archive
twitter
india
united states
7/31/2021
TRACK 2: Digital Methods
WIP Paper
Scientific Communication Networks: Tracking Victorian and Twenty-First Century Communication with Social Network AnalysisBertrum MacDonald, Anatoliy Gruzd and Valerie CollinsScientific Communication
Scholarly Networks
Correspondence Networks
Twitter
7/31/2021
TRACK 2: Digital Methods
Full Paper
The Neil deGrasse Tyson Problem: Methods for Exploring Base Memes in Web ArchivesAmelia Acker, Anne C. Loos and Julia SufrinBase memes
language detection
Meme Generator
web archives
7/31/2021
TRACK 3: Discourse and Public Opinion
WIP Paper
Alt-Right Discourses as Reactionary Religious Rhetoric in "Mormon Twitter"Spencer Greenhalgh and Amy Chapmanalt-right
Mormonism
religion
Twitter
7/31/2021
TRACK 3: Discourse and Public Opinion
WIP Paper
Are Saturdays Still for the Boys? Old Row, Social Media, and the Persistence of Heteronormativity in Southern UniversitiesTravis Wagner and Gavin Weisercollege campuses
Instagram
fraternity culture
institutional diversity
normality
7/31/2021
TRACK 3: Discourse and Public Opinion
Full Paper
Comparative Discourse Analysis using Topic Models: Contrasting Perspectives on China from RedditZachary Stine and Nitin AgarwalComparative discourse analysis
topic models
computational social science
information theory
7/31/2021
TRACK 3: Discourse and Public Opinion
Full Paper
Understanding Perceptions and Attitudes toward Genetically Modified Organisms on TwitterInyoung Jun, Yunpeng Zhao, Xing He, Rania Gollakner, Christa Court, Olga Munoz, Jiang Bian, Ilaria Capua and Mattia ProsperiGenetically modified organism
social media
Twitter
text mining
topic modeling
sentiment analysis
crowd surveillance
7/31/2021
TRACK 3: Discourse and Public Opinion
WIP Paper
Uptake, Polymorphism, and Memetic Construction within #HimTooChamil RathnayakeMedia Events
Networked Events
Twitter
Social Network Analysis
Polymorphism
7/31/2021
TRACK 4: Health & Wellbeing
WIP Paper
“Here’s How TikTok Saved My Life”: #Healthcare and #Medical TikToks as Public Health AnnouncementsLauren RouseTikTok
Video sharing
Medicine
Healthcare
Public Service Announcements
7/31/2021
TRACK 4: Health & Wellbeing
WIP Paper
Appropriation of social media by Turner Syndrome patients: mediatization of health through communication devicesMaria Do Carmo FalchiSocial Media
Health Communication
Turner Syndrome
7/31/2021
TRACK 4: Health & Wellbeing
WIP Paper
Exploring the Potential to Improve Detection of Depressive Symptoms on SNSs among Latinx AdolescentsKatherine Craig, Celeste Campos-Castillo and Linnea LaestadiusSNSs
depression
adolescents
Latinx
detection
emotional
somatic
7/31/2021
TRACK 4: Health & Wellbeing
WIP Paper
Perceptions of Automated Alerts for Self-harm on Social Media among Latinx AdolescentsLinnea Laestadius, Katherine Craig and Celeste Campos-Castillohealth
digital phenotyping
ethics
adolescents
7/31/2021
TRACK 4: Health & Wellbeing
WIP Paper
The Experience and Development of Social Media Addiction: A Grounded Theory StudyYalin Sunsocial media addiction
Facebook addiction
college student social media use
grounded theory
7/31/2021
TRACK 5: Marketing & Outreach
WIP Paper
Does Recognition on Social Media Positively Contribute to Volunteer Motivation and Retention?Heather Kent and Julie DillardVolunteers
Social Media Recognition
Motivation
7/31/2021
TRACK 5: Marketing & Outreach
WIP Paper
Pup-ularity Contest: The Practices of Popular Animal Influencers on InstagramJenna Jacobson, Jaigris Hodson and Robert MittelmanInstagram
Influencers
Animals
Branding
Social Media Strategy
7/31/2021
TRACK 5: Marketing & Outreach
WIP Paper
Social Media & the Memeification of Marketing: Exploring How Brands Interact with Consumers on TikTokPilar Castro González and Jenna DrentenTikTok
internet memes
social media marketing
advertising
consumer creativity
7/31/2021
TRACK 5: Marketing & Outreach
Full Paper
The participative turn in Museum: The online facetMelisa Diaz Lema and Michela Arnaboldimuseums
cultural participation
social media
user engagement
7/31/2021
TRACK 5: Marketing & Outreach
WIP Paper
Understanding Women Social Media Users as Commodity Producers in the New Media through Political Economy ApproachEda Ozcan Yilmaz, Esra Ince Ozer and Arzu KalkanNew Media
Political Economy
Labor
E-Commerce
Commodification
7/31/2021
TRACK 6: Misinformation
Full Paper
I Reason Who I am? Identity Salience Manipulation to Reduce Motivated Reasoning in News ConsumptionMagdalena Wischnewski and Nicole KrämerMotivated Reasoning
Identity Protection Cognition
Identity Salience
Misinformation
Anger
7/31/2021
TRACK 6: Misinformation
Full Paper
Mapping the Narrative Ecosystem of Conspiracy Theories in Online Antivaccination DiscussionsJoshua Introne, Ania Korsunska, Leni Krsova and Zefeng ZhangNarratives
Conspiracy Theories
Social Media
Misinformation
7/31/2021
TRACK 6: Misinformation
WIP Paper
News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream and Marginal NewsAxel Bruns and Tobias Kellerfake news
misinformation
disinformation
social media
Twitter
news dissemination
7/31/2021
TRACK 7: Online & Offline Communities
WIP Paper
"Everyone has that one friend who spams a lot": Pet social media, follower fragmentation, and the imagined oversharerJessica Maddoxsocial media
pets
audiences
community
imagined audience
7/31/2021
TRACK 7: Online & Offline Communities
WIP Paper
Crowdfunding Cis-temic Gender Inequality: Unintended Consequences of the #TransCrowdFund Movement on TwitterJenna Drententransgender
crowdfunding
Twitter
marginalization
peer-to-peer payment
7/31/2021
TRACK 7: Online & Offline Communities
WIP Paper
Expression or suppression? The representation of diverse neighbourhood voices within a local community Facebook groupNick FoardCommunity
Neighbourhood
Local
Facebook
Representation
Identity
7/31/2021
TRACK 7: Online & Offline Communities
WIP Paper
German right-wing online communities on Russian social media platform VKVadim Voskresenskiiright-wing
censorship
online communities
7/31/2021
TRACK 7: Online & Offline Communities
WIP Paper
Social Support for Strained Ties: Family Communication over Social Media for People Experiencing HomelessnessWill Marlerhomelessness
poverty
social support
social capital
family communication
Facebook
7/31/2021
TRACK 8: Politics
Full Paper
Exploring Political Ad Libraries for Online Advertising Transparency: Lessons from Germany and the 2019 European ElectionsJuan Carlos Medina Serrano, Orestis Papakyriakopoulos and Simon Hegelichpolitical campaigns
ad libraries
social media
European elections
Facebook
Google
transparency
7/31/2021
TRACK 8: Politics
Full Paper
Leader or Party?: Personalization in Twitter Political Campaigns during the 2019 Indian ElectionsAshwin Rajadesingan, Anmol Panda and Joyojeet Palpersonalization
social media
politics
elections
campaigns
7/31/2021
TRACK 8: Politics
WIP Paper
Studying Toxicity on Twitter during the 2019 Federal Election in CanadaAnatoliy Gruzd, Philip Mai, Raquel Recuero and Felipe Soaressocial media
Twitter
online violence
politics
toxicity
7/31/2021
TRACK 8: Politics
WIP Paper
Tweeting Climate Change Disagreement: How Climate Change Accepters and Deniers Utilized the Twitter Quote Retweet Function in the Context of 2016 U.S. Presidential ElectionJill Hopke, Jeff Hemsley and Jiyoung LeeTwitter
Political polarization
Information diffusion
Selective exposure
Quote retweets
7/31/2021
TRACK 8: Politics
Full Paper
Why Doesn’t Fact-Checking Work? The Mis-Framing of Division on Social Media in JapanHiroyuki Fujishiro, Kayo Inamasu and Mone SaitoSocial media
Online division
Fact-checking
Fake News
Journalism
Xenophobia
7/31/2021
TRACK 9: Privacy, Security, Trust
Full Paper
Building Trustworthiness in Computer-Mediated Introduction: A Facet-Oriented FrameworkAngela Borchert, Nicolás Díaz Ferreyra and Maritta Heiselcomputer-mediated trustworthiness
trust
social media
computer-mediated introduction
online dating
sharing economy
7/31/2021
TRACK 9: Privacy, Security, Trust
WIP Paper
Internet Surveillance and its chilling effect on the willingness to speak upPutri Limilia, Sri Seti Indriani and Preciosa Alnashava JanitraInternet surveillance
Chilling effect
Willingness to speak up
Spiral of silence
Social media
7/31/2021
TRACK 9: Privacy, Security, Trust
WIP Paper
Understanding the role of social media in trust in news: A multi-method case study of FinlandMinna Aslama Horowitz, Janne Matikainen, Markus Ojala, Johanna Jääsaaritrust
news
social media
journalism
audiences
7/31/2021
TRACK 10: Use & Users
WIP Paper
“Being connected to my Shuswap family in the South”- A study to understand the social media experiences of Indigenous youth in northern and rural British ColumbiaOmolara OdulajaIndigenous Youth
Cultural Engagement
Social Media
Institutional regulation
7/31/2021
TRACK 9: Privacy, Security, Trust
WIP Paper
Data-Driven Surveillance of Queer Bodies: The Case of AI GaydarYidong Wang and Xerxes Minocherartificial intelligence
technology ethics
datafication
surveillance
queer body
gaydar research
7/31/2021
TRACK 10: Use & Users
Full Paper
Examining the evolution of mobile social payments in VenmoClive Unger, Dhiraj Murthy, Amelia Acker, Ishank Arora and Andy ChangSocial network analysis
social payment platforms
social graphs
community detection
mobile payments
mobile apps
Venmo
7/31/2021
TRACK 10: Use & Users
Full Paper
Hesitation While Posting: A Cross-Sectional Survey of Sensitive Topics and Opinion Sharing on Social MediaParush Gera, Nadia Thomas and Tempestt Nealselective posting
spiral of silence
hesitation
social media
cross sectional survey
sensitive topics
7/31/2021
TRACK 10: Use & Users
Full Paper
How do Digital Divides Determine Social Media Users’ Aspirations to Influence Others?Sanna Malinen, Aki Koivula and Ilkka KoiranenOnline influence
Online participation
Digital Divide
Survey
7/31/2021
TRACK 10: Use & Users
Full Paper
Sociality Under Siege. A Qualitative Study on Youth and Social Media in the West BankAndrea MiconiSocial media
ethnography
qualitative research
Palestine
7/31/2021
TRACK 10: Use & Users
WIP Paper
Understanding how young adult activists engage with news on social mediaWinston TeoSocial news
Citizen participation
Social media
information control
activism
7/31/2021
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
Communicative Constitution of Illicit Online Trade Collectives: An Exploration of Darkweb Market SubredditsK. Hazel Kwon and Chun ShaoDark web
illicit communities of practice
Reddit
communicative constitution of organization cryptomarket
cybercrime
7/31/2020
TRACK 1: Bots, Bad Actors, Anti-social
WIP Paper
Identifying Incel: Gendered Processes of Social Categorization in the ManosphereKatherine Furlgendered essentialism
in-group favoritism
modified grounded theory
social identity
masculinity
7/31/2020
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
Identifying Victim Blaming Language in Discussions about Sexual Assaults on TwitterAshima Suvarna, Grusha Bhalla, Shailender Kumar and Ashi BhardwajSexual assault
rape
victim blame
Twitter
social media
deep learning
classification
7/31/2020
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
It´s the aggression, stupid! - An examination of commenters’ motives for using incivility in online political discussions.Jan P. Kluck and Nicole C. KrämerIncivility
online political discussions
motivation
user comments
7/31/2020
TRACK 1: Bots, Bad Actors, Anti-social
Full Paper
Regulating Digital Harm Across Borders: Exploring a Content Platform CommissionWren ElhaiDigital harm
government regulation
certification
intermediary liability
self-regulation
social media
human rights
7/31/2020
TRACK 2: Digital Methods
Full Paper
Analyzing Hate Speech with Incel-Hunters’ CritiquesYisi Sang and Jeffrey StantonContent moderation
automated moderation
semi-automated moderation
online communities
Incel
hate speech
Reddit
7/31/2020
TRACK 3: Discourse and Public Opinion
WIP Paper
Anonymity and Persuasiveness in Wikipedia’s Articles for Deletion DiscussionsYimin Xiao and Lu XiaoAnonymity
Persuasion
Wikipedia AfD
Identity disclosure
7/31/2020
TRACK 3: Discourse and Public Opinion
WIP Paper
Networked Academics: a comparative analysis of discourse patterns in online academic discussion groups.Subhasree Senguptadiscussion groups
disclosure
content analysis
identity
community norms
7/31/2020
TRACK 3: Discourse and Public Opinion
WIP Paper
Probing for Hate and Incivility among Networked Publics Discussing Religion on TwitterSharon MerazReligion networks
partisan religious Twitter
disinformation
hate groups
7/31/2020
TRACK 3: Discourse and Public Opinion
WIP Paper
Twitter and Resilience Planning: A Semantic Networked Framing Analysis of #CycloneIdaiKendal TysonSemantic Networks
Networked Framing
Resilience
Twitter
Climate Change
7/31/2020
TRACK 4: Health & Wellbeing
Full Paper
Breaking Up is Hard to Do, Especially When Facebook Won’t Let YouErin Spottswood and Christopher CarpenterSocial network sites
interpersonal communication
relationships
hyperperception
7/31/2020
TRACK 4: Health & Wellbeing
WIP Paper
Striving for Social Media Reduces the Ability to Filter Out Visual DistractorsChristina Koessmeier and Oliver B Büttnersocial media
distraction
attention
fear of missing out
social exclusion
7/31/2020
TRACK 4: Health & Wellbeing
WIP Paper
Suicidal Ideation on Reddit’s /r/SuicideWatchBrent Davis, Renee Hunt, Daniel Lizotte, Arlene MacDougall and Kamran SedigSuicide
Data Mining
Natural Language Processing
Machine Learning
Reddit
Big Data
Public Health
7/31/2020
TRACK 5: Marketing & Outreach
WIP Paper
Appealing to the Crowd: An Initial Analysis of Crowdfunding Campaigns in AsiaSiti Nuruljannah Binte Baharudin, Stacy Sarah Seok Hwee Seow, Siti Nadzirah Binte Samsudin and Chei Sian LeeOnline crowdfunding
Appeal Modes
Online community
Kickstarter
Asia
7/31/2020
TRACK 5: Marketing & Outreach
WIP Paper
We (MOSTLY) Carry Guns for the Internet: Relational Labor, Social Hacking and Chasing Digital Clout by Black Male Youth in Chicago’s Drill Rap SceneJabari M. Evans, MSWHip-Hop
Social Networking
Connected Learning
Urban Ethnography
Digital Youth
DIY Marketing
Personal Branding
Racial Capital
7/31/2020
TRACK 6: Misinformation
WIP Paper
Fake news and its power in agenda setting: An analysis of Nigerian President Muhammadu Buhari's purported marriage story with his minister.Murtala Salihu and Ahmad LawalFake news
Agenda setting
Social media
Content analysis
Facebook
7/31/2020
TRACK 6: Misinformation
Full Paper
Social Media and Credibility: Civil Society Organizations in MongoliaUndrah Baasanjavplatform affordances
Facebook
focus Group Interviews
information literacy
media literacy
misinformation
disinformation
surveillance
7/31/2020
TRACK 6: Misinformation
Full Paper
Twitter as health information source: Exploring the parameters affecting dementia-related tweetsFatimah Alhayan and Diane PenningtonTwitter
Credibility
Bots
Dementia
Alzheimer’s
7/31/2020
TRACK 6: Misinformation
Full Paper
Which cues are credible? – The relative importance and interaction of expertise, likes, shares, pictures and involvement while assessing the credibility of politicians’ Facebook postingsJudith Meinert and Nicole C. KrämerSocial media
credibility judgments
cue
information processing
7/31/2020
TRACK 7: Online & Offline Communities
WIP Paper
An Intersectional Analysis of #MeToo: Effects of Viral Audience on Established Support CommunitiesAlicia Boyd and Breanna McEwanWhiteness
Intersectionality
Twitter #MeToo
Critical Analysis
Feminist Analysis
Viral Hashtags
7/31/2020
TRACK 7: Online & Offline Communities
Full Paper
Characterizing the Evolution of Communities on RedditHumphrey Appiah Mensah, Sucheta Soundarajan and Lu Xiaocommunity growth
online community
evolution of online communities
language patterns
7/31/2020
TRACK 7: Online & Offline Communities
WIP Paper
Collectivising Hashtags: An Impoverished Form of SolidarityClaire FitzpatrickCollectivising Hashtags
Affordances
Vulnerability
Diversity
Critical Feminist Theory
7/31/2020
TRACK 8: Politics
Full Paper
Populism by the people: An analysis of online comments in Portugal and SpainBelén Fernández García and Susana SalgadoPopulism
People
Online comments
Content Analysis
7/31/2020
TRACK 8: Politics
WIP Paper
Self-Presenting Strategies and Visual Frames of Political Leaders on Instagram: Evidence from the Eventful 2019 Istanbul Mayoral ElectionsDilek Melike Uluçay and Gizem MelekInstagram
Images
Self-framing
Visual frame analysis
2019 İstanbul Mayoral Election
7/31/2020
TRACK 8: Politics
Full Paper
The homogeneity of right-wing populist and radical content in YouTube recommendationsDaniel Röchert, Muriel Weitzel and Björn RossFilter bubble
Network Analysis
YouTube
right-wing populism
7/31/2020
TRACK 9: Privacy, Security, Trust
WIP Paper
“Avocado is a Must”: The impact of social class and identity on viewers’ perception of Turkish morning routine videosAlkım Yalınmorning routine videos
viewer comments
social media
YouTube
cultural discourse analysis
ethnography of communication
7/31/2020
TRACK 9: Privacy, Security, Trust
Full Paper
Applying Protection Motivation Theory to Predict Facebook Users’ Withdrawal and Disclosure IntentionsYannic Meier, Johanna Schäwel, Elias Kyewski and Nicole C. Krämerprivacy protection motivation
social network site
self-disclosure
fear-appeal
social norms
7/31/2020
TRACK 9: Privacy, Security, Trust
WIP Paper
Great Profile? The Exposure of Information Security Vulnerabilities through LinkedIn Profile InformationMi Zhou, Tawei David Wang and Yenyao Wangsocial media
LinkedIn
information security
7/31/2020
TRACK 9: Privacy, Security, Trust
WIP Paper
Trade-offs between privacy and social good during the Covid-19 pandemicClara Hanson, Ka-Yuet LiuPrivacy
Heuristics
Stigma
Experiment
7/31/2020
TRACK 10: Use & Users
WIP Paper
Contextualizing the Participation Divide: Digital Inequalities in Politics, Health, Culture, Commerce and EducationChristian Hoffmann and Christoph Lutzdigital inequality
political participation
participation divide
7/31/2020
TRACK 10: Use & Users
WIP Paper
Gaming Affordances of SNS: How Activists Leverage Digital ToolsDiana CasteelActivism
Social Networking Sites
Affordances
Visibility
Imagined Affordances
Constraints
7/31/2020
TRACK 10: Use & Users
Full Paper
Mass Media Consumption and Sexual Image Sharing from a Social Cognitive PerspectiveZhiying Yue and Michael StefanoneSocial cognitive theory
Reality television
Social media
Sexual image sharing
7/31/2020
TRACK 10: Use & Users
WIP Paper
The social media lives of top CEOsPatrick McHugh, Marcel Smorszczewski and Ellen MacarusoCEO
social media
adoption
LinkedIn
Twitter
7/31/2020