Politics is a huge part of the conversation on Twitter and for the team at Twitter Canada, it’s also a key component of Twitter engagement strategy with the media. Join the organization’s Head of Communications Cam Gordon for an inside look at how the Twitter uses data, insights and research as an engine for telling political stories in Canada. Focus will be on governments at the municipal, provincial and federal level with an added look at how the data and conversations change (both in the media and on Twitter) at each level.
Cam Gordon is the Head of Communications for Twitter Canada. Cam works with journalists across Canada, keeping them informed of the latest happenings with Twitter and sharing Canadian Twitter stories rooted in politics, sports, entertainment and other areas. Prior to Twitter, Cam spent 10+ years working for two of Canada’s most well-respected communications firms, Hill+Knowlton Strategies and High Road Communications. At these agencies, Cam worked with clients such as LG Electronics, Disney, 3M, TELUS, Spin Master and American Express.